There is growing awareness of the need to use pure and organic ingredients on our skin. At Edible Beauty our gold standard for purity is an “edible” ingredients list.
As the founder of Edible Beauty Australia, I feel so strongly about our products being edible. So, I pledge that if you would not put in your mouth we would not put it in our products. As a naturopath, I created the Edible Beauty range whilst working at a fertility clinic. I was recommending changes to my patient’s food and lifestyle routines and to their personal care products. I was shocked to find that there were very few options available for skincare products that were “edible”, luxurious and therapeutic. As a result, I embarked on creating a therapeutic, wildcrafted, botanical and edible skincare line.
How is Edible Beauty different to other natural skincare brands?
One of the common traps we may fall into when considering natural products is that they are organic. Organic does not make a product edible. In fact many organic products may contain synthetic chemicals, fragrances and preservatives along with organic botanical extracts. Our products are made with pure, wildcrafted ingredients which are ALSO edible.
Our products free of the usual nasties, such as sulfates, parabens and phthalates. They are also free of benzyl alcohol, fragrances, propylene glycol, all preservatives, colours, synthetics and any ingredient that you would not recognise or find in your food. Every ingredient in our products is derived from a plant, mineral, food or vitamin and is literally good enough to eat.
Being edible does not mean that we compromise on the therapeutic actions of our skin care range. In fact, the regenerating, healing and anti-ageing benefits of our skin care is enhanced through the inclusion of hydrating, antioxidant, nutrient and mineral-rich botanical extracts.
Like the other organs in our body, the skin exudes youthful vitality and radiance when it harmoniously absorbs the living nutrition and subtle energy from nourishing toxin-free food and skin care.
Why is it so important that our skin care is edible?
The skin, being the largest organ of the body, absorbs close to 60% of the products we place on it. Also, our skin bypasses our digestive and detoxification systems. What we are putting on our skin becomes just as important as what we are eating.
Whilst you may think well it is only a small amount of chemicals that end up in the body, using three or four products with phthalates or parabens in it, will add up. What also could be happening is the ‘cocktail effect’ of different synthetic chemicals mixing. That combination has led researchers to say that the effect of endocrine disrupting chemicals “may be significantly underestimated” (UNEP State of Science Endocrine disrupting Chemicals report).
Toxins in our skincare, including fragrances and preservatives, have been linked to allergies, auto-immune conditions, hormonal imbalances, infertility and cancer.
How to choose “edible” skincare?
Your skincare products should be as pure as the foods you are eating. The best way to read a skincare product ingredient’s list is to read each ingredient as if it were something that you might put in your mouth.
I recommend that you try to avoid the products that contain “non-edible” ingredients at least 80% of time. Or, whenever it is within your control. Start with the products you are using most frequently for example your cleanser, lotion, lipstick and foundation. As you finish products, replace them with non-toxic alternatives. Before you know it, you will have a kit of natural and beautiful toxin-free personal care products. Delight in finding natural and equally effective products by reputable company.
If we can follow the ‘edible beauty’ rule when it comes to toxin free skin care, both our bodies and those of our newborns are being provided with the most vital and optimal nourishment, both inside and out.
Article by Anna Mitsios, Founder, Edible Beauty
Read our interview with Anna in our ebook: Female Leader Conversations.
ABOUT FEMECONOMY
Women make over 85% of purchase decisions. You’re Femeconomy. Shop brands with female leaders to create gender equality. The power is in your purse. Sign up to our monthly enews to stay informed.
