Blog image header Valentine's Day 2018 v1 20180129

Share the Love for Gender Equality this Valentine’s Day

Although the history of Valentine’s Day is shrouded in mystery, it is now celebrated the world over from Australia to Korea to Denmark. Most of us buy for our loved ones, but increasingly people are using Valentine’s Day to celebrate different types of affection for friends, family, work colleagues or our furry friends who keep us company. Some are using it as a day to show some self-love by purchasing a special something for ourselves. This Valentine’s Day choose a female-led brand, so you can shop for gender equality whilst sharing the love. We’ve featured some fabulous Femeconomy approved brands this Valentine’s Day including hardtofind, Mary + Marie, ettitude and Wholesome Hub.

hardtofind Valentine’s Day gift ideas

Sure, it’s easy to be cynical about Valentine’s Day gifts, but what’s so bad about dedicating a day in the calendar to focusing on and celebrating the love, spark and tingle between you and your other half? If it’s Valentine’s Day gifts for him you’re after, hardtofind have fun, romantic and thoughtful presents for just about every type of guy out there, plus a whole swathe of pitch-perfect Valentine’s gifts for her, whether she loves jewellerykeepsakes, or quirky design pieces to make her home sing. You’ll also find personalised Valentine’s gifts for that extra special touch.

We are cheese obsessed in my household. My husband and I are also super practical people. So I would buy a present that we can use on a regular basis, like these cheese knives by Laguiole from hardtofind. I would pair this gift with a personalised cheese board. For her, I love hardtofind’s selection of vases, so I would pick one to suit her home and then fill it with some blooms. Hardtofind’s Japanese vase certainly caught my eye.

Cheese knives by Laguiole

Laguiole cheese knives


hardtofind personalised cheese board

Personalised cheese board


hardtofind Japanese vase

Japanese vase

Mary + Marie Red Clutch

Some wear red lipstick to make a statement, others carry an eye-popping clutch! This luscious colour will be the cherry on the cake when paired with a little black number on a Valentine’s night out. Mary + Marie wallets are favourites thanks to their sleek construction. Featuring a removable party strap and signature inside compartments storing your numerous cards, smart phone and passport when travelling. A sleek choice for those who appreciate style and need for organisation.
Mary + Marie Red Clutch
Mary+Marie red clutch close up

Mary + Marie red clutch

ettitude sleepwear

Stay wrapped in ettitude’s signature bamboo lyocell fabric all day and night with their sleepwear collection. They’re so silky soft, you’ll never want to take them off. Celebrate Valentine’s Day with lazy days in his and her pyjamas.

ettitude’s bamboo lyocell is one of the most sustainable textile materials of the 21st century. The fibre yield per acre from bamboo is up to 10 times higher than cotton. It requires less than 1/10 of the water to grow. Bamboo lyocell is fabricated with high eco-standards, using a closed-loop system that recycles and reuses water to minimise waste.

Two of my faves from ettitude’s bamboo lyocell sleepwear range are the sleep shirt for her, the men’s short sleeve pj shirt and shorts.

ettitude womens sleepwear white

ettitude sleepshirt

ettitude mens sleepwear grey

ettitude men’s short pj shirt and shorts

Wholesome Hub Chocolates

Chocolate triggers the release of endorphins and serotonin, which make us feel good. Wholesome Hub’s chocolate selection will make you feel even better with plenty of organic, dairy, egg and gluten free options that are all vegan friendly. Plus, most are raw and made by hand. From minty chocolates, to nutty versions and beyond, all tastes are catered for. Buy them as gifts this Valentine’s Day, or keep them for yourself, we promise we won’t tell a soul.

For him, the Loving Earth Dark Chocolate Trio Gift Pack caught my eye. Classic and intense, this is the gift box for the one who loves the real taste of un-roasted cacao. Whether after dinner, as a coffee companion, or over a late night whiskey, these flavours are made for sharing – or not! And for her, the Pana Chocolate in Rose. 60% raw cacao with pure essential rose oil. Elevates the mind and spirit. Restores well-being and balance. For lovers of chocolate. Or lovers.

Wholesome Hub Loving Earth Gift Pack

Loving Earth Dark Chocolate Trio Gift Pack

Pana Chocolate Rose


Women make over 85% of purchase decisions. You’re FemeconomyShop brands with female leaders to create gender equality. The power is in your purse. Sign up to our monthly enews to stay informed.

Submit your brand red blog post

Photo by Will Oey on Unsplash
This is a sponsored post.

Posted by Alanna Bastin-Byrne - Femeconomy Director

CEO of the house, community builder and a globetrotting nomad. Background in Marketing and Communications leadership in the UK and Australia.