using scent to evoke memory

Using Scent to Evoke Memory

According to the fragrance foundation in New York, scientists believe that scent, memory and emotion are inseparably linked. This is because smells are processed in the fore brain, the part of the brain that deals with emotions, instincts and urges. Long term memories are also thought to be stored here, and the two areas seem to overlap causing memories and smells to be laid down and later retrieved as one single experience. Our ability to recall what we have smelled surpasses even our ability to recall what we’ve seen.

Demeter Fragrance Library is at the forefront of using fragrance to recall memories. With cutting edge fragrances, such as Dirt, Grass and Baby Powder it stands out in the fragrance industry for bottling down to earth scents that evoke memories and experiences long since forgotten.

Smile every time you smell something you love

A person’s fragrance collection should include more than just designer or classic perfumes as this equates to having a wardrobe of nothing but ballgowns – beautiful but not always practical for everyday life. Demeter seeks to be the “comfortable” in the everyday and with over 200 fragrances in the current collection it can be broken down into floral, food, drinks, nature and quirky. Scents that inspire you to say, “Do you remember when?” Through MU introducing these Dementer fragrances to Australia, they are changing the way people feel through scent. Enjoy the following scent curation!

New Baby

A light, bright, and transparent fragrance. It has slight lemony touches and an underlying creaminess. It is one of the most beautiful but complex fragrances that Demeter has ever produced. Despite its complexity, New Baby is in the Classic Library because it is linear, meaning that it expresses its nature immediately and does not change over time.

New Baby Using Scent to Evoke Memory

Gin & Tonic

A sweet fragrance with a sweet-deep juniper finish and citrus twist.

Demeter Gin & Tonic Cologne Spray is light and crisp, and it is right just about any time and anywhere. Demeter’s Gin & Tonic is an essential refreshment from the heat, tropical or otherwise… and it is even more refreshing when you are holding a real G&T in your hand!

Gin & Tonic Scent

Fig Leaf

Like a sun-drenched weekend on the Mediterranean Coast, refreshing and calming at the same time. Fig Leaf is a fresh, fruity, subtle and true fragrance.

Fig Leaf

Salt Air

Imagine a perfect sea breeze, on the perfect beach, at your favorite tropical island. Now you have the perfect description of the Demeter Salt Air Cologne Spray.

Salt Air

Kitten Fur

Cats. Love them or hate them. There is no in between. But everyone loves Kittens!  Now after 15 years of effort, Demeter has captured the olfactory essence of the warmth and comfort of that purrfect spot, just behind a kitten’s neck with the Kitten Fur fragrance. A fragrance that truly purrs. And so, will anyone who experiences it.

Kitten Fur

All Demeter fragrances are single note linear fragrances, meaning that they express their olfactory nature immediately and do not change over time. This is very different from the top-middle-bottom note dry down that changes over time, associated with prestige fragrances. Linear is simple, and simple is perfect for every day.

97% natural ingredients

Alcohol naturally fermented from corn.

No artificial colours or phthalates, and no extra packaging to discard.

Post supplied by Femeconomy approved MU Australia

MU Australia are an Australian based leading distributor of bath, body, home fragrance and stationery products. Independent niche products carefully selected to ensure all are beautifully presented and of outstanding quality. For more information contact:

Tina Williams, Customer Service Manager | 07 5453 4608 |

LOGO MU 20170426


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Photo by Emma Hall on Unsplash

Posted by Alanna Bastin-Byrne - Femeconomy Director

CEO of the house, community builder and a globetrotting nomad. Background in Marketing and Communications leadership in the UK and Australia.