The Femeconomy Network tall poppies image

The Femeconomy Network – breaking down the tall poppy syndrome

Australia’s Tall Poppy Syndrome is impacting women’s path to leadership. Business advisors regularly talk about the benefits of building a personal brand. Yet, when some women do, they are told they’re conceited. Some women don’t want to talk about the awards they have won. Others have experienced negative reactions from friends when they have been in the media. This results in women playing down their career achievements to reduce the negative repercussions from people in their network – colleagues, friends, women and men.

We need more tall poppies in Australia

Emotionally intelligent leaders who our daughters and sons can aspire to and learn from. People who can create the type of companies we want to work for and the type of world we want to live in. To achieve this, companies need more in women in leadership. And, as a society we need to celebrate and learn from those leaders rather than silencing them.

At Femeconomy we want to change Australian culture and celebrate tall poppies

Our intention is to create a community of women supporting women. Femeconomy wants to amplify women’s achievements and find ways for our diverse group of women to support each other.

Over the years people from our community have shared they cannot find a safe online space to become a tall poppy and to connect with other women in Femeconomy’s community. So, we decided to create a professional membership for individuals where tall poppies can grow. It’s called The Femeconomy Network.

The Femeconomy Network is a COMMUNITY OF PRACTICE to tap into on the go

You may like to use the Network to request a collaboration with another business, to ask advice, to share an event, or to celebrate an achievement. It is a place where women are supported to succeed. To be ambitious. Where you can share and ask for real-time advice to create paths to leadership via a closed LinkedIn Group. 

20% of your membership fee goes to one of Femeconomy’s charity partners

We’re proud to partner with the three charities below who are building a more inclusive society with the ethos of women supporting women. Choose which charity receives your donation:


Complete the online form with your professional membership fee of $159 including GST. You will then be sent an invite to join the LinkedIn Group, The Femeconomy Network.


As someone who has worked in community development for much of my career, I know communities take time to evolve. We are also passionate about co-creation and connection. We’re here to listen, so please share what will work for you.

Join The Femeconomy Network


Photo by Andrea Reiman on Unsplash

Posted by Alanna Bastin-Byrne - Femeconomy Director

CEO of the house, community builder and a globetrotting nomad. Background in Marketing and Communications leadership in the UK and Australia.