Femeconomy’s Supporting Women Owned Business mini-blog series is intended to amplify how women led and women owned businesses are supporting each other, and to encourage more businesses to include women led and women owned businesses in their purchasing decisions.
Healthy Business Finances are a bunch of tech savvy, down to earth and fun numbers nerds providing accounting, bookkeeping, software setup, training and financial coaching services to clients Australia wide.
Our employees are all working parents, and they all work remotely.
Which women owned and women led businesses do you buy from?
As many as possible! This is made super easy as we have so many wonderful clients to choose from. We have bought from the following recently:
Xmas gifts for this year are coming from Rochelle and Bree at Live Laugh Label. We can’t reveal exactly what we purchased, but we placed an order for 74 items. We try to choose a different Aussie small business each year to buy Christmas or EOFY gifts from so that we can share the love.
One of my secret weapons in business is Alethea from Cloud Executive Services. She has helped me with my online course, Canva graphics, marketing templates, sales pages – you name it and she has helped me. Plus also helped me to understand the back end of some of those things so I can go ahead and update them myself.
I have recently pimped out my office with multiple new storage lockers that are fun, bright and make me smile. They also make a fabulous backdrop to my never ending Zoom meetings.
For treats for my staff, which were much needed during lockdown, I sent then a little chocolate love package from Christina at Sisko Chocolates. As my staff are all remote, sending things across different states can often be difficult. But Christina even went and hand delivered one package to one of my staff members who was on her way home.
For Christmas in 2020, I ordered my staff all a dress from By Samantha. A Melbourne based ladies wrap dress business. After multiple lockdowns, never ending home schooling, I figured my employees needed something fun and pretty for their Christmas gift whilst also support a fab local Melbourne business.
In previous years I have bought client gifts from Greta from Colour and Spice. Customised key rings were a real hit from here. I have also personally bought from Greta for Mothers Day gifts and also teacher gifts.
The past two years we have got Brenna from Painted Scribbles to create customised Christmas cards to send to our clients. I am a total sucker for a hand written card – none of this computer generated crap.
Who are your customers?
Our customers are tech savvy business owners, or if they are not tech savvy right now, they want to be, which is why they come to us. Whilst we don’t niche per industry (on purpose) we do niche our clients based on personality traits. Trust, honesty and respect are things we run our business by and we expect this in return from our clients.
We have clients who are just starting out with an idea, to clients who run multi million dollar businesses. But the things they have in common is they want to streamline their numbers, they want accurate information, they want it handled properly, they abide by ATO rules, they want their business to be a success and more importantly, they know when to have a laugh.
You are the female economy. Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female led brands.
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