BLOG IMAGE Sheena Ireland

Supporting Women Owned Business: Sheena Ireland, Specialists in Communications

Femeconomy’s Supporting Women Owned Business mini-blog series is intended to amplify how women led and women owned businesses are supporting each other, and to encourage more businesses to include women led and women owned businesses in their purchasing decisions.

Specialists in Communications is the trusted adviser and reliable communications team for businesses and government entities across Australia.

Which women owned and women led businesses do you buy from?

Oh so many…

 Who are your customers?

  • SMEs looking for strategic communications advice to influence and create long term relationships with their clients/customers.
  • Organisations seeking to engage with government and other stakeholders – organisations seeking to be influential.
  • Leaders seeking to improve their communication, with their team and with their stakeholders.
  • High performing women with a niggling that they have more to offer (Influential Women Coaching).


You are the female economy. Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female led brands.

Specialists in Communications is a Femeconomy Member. To learn more about joining Femeconomy, hit the big red button below:

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Photo credit: Tracy Lee Photography

Posted by Jade Collins - Femeconomy Director

Jade Collins has 20 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex multi-million-dollar change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience is invaluable for increasing gender equality in leadership across industries. Jade was a member of the Queensland Government's Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative and the 2019 CQU Alumni of the Year for Social Impact for her work with Femeconomy.