BLOG IMAGE Lija Wilson Puffling v2

Supporting Women Owned Business: Lija Wilson, Puffling

Femeconomy’s Supporting Women Owned Business mini-blog series is intended to amplify how women led and women owned businesses are supporting each other, and to encourage more businesses to include women led and women owned businesses in their purchasing decisions.

Puffling is a platform which connects progressive employers with a focus on improving gender diversity to senior and executive level female talent.

Which women owned and women led businesses do you buy from?

Puffling are proud members of Femeconomy. We use Salt Creative for our design / brand / creative services, and we love Marque Lawyers, who do such amazing work and support so many female founders.

Who are your customers? 

We work with everyone from government agencies, to large corporates and high growth startups. Typically we are engaged to support a focus on more women in leadership, or a recognition that we bring a deep and valuable level of diverse skills and experience to a talent pool, with over 97% of our 8,300 talent community being women with extensive professional experience.


You are the female economy. Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female led brands.

Puffling is a Femeconomy Member. To learn more about joining Femeconomy, hit the big red button below:

Submit your brand red blog post

Posted by Jade Collins - Femeconomy Director

Jade Collins has 20 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex multi-million-dollar change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience is invaluable for increasing gender equality in leadership across industries. Jade was a member of the Queensland Government's Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative and the 2019 CQU Alumni of the Year for Social Impact for her work with Femeconomy.