BLOG IMAGE Leina-and-Fleur mini blog

Supporting Women Owned Business: Leina Broughton & Fleur Richardson

Femeconomy’s Supporting Women Owned Business mini-blog series is intended to amplify how women led and women owned businesses are supporting each other, and to encourage more businesses to include women led and women owned businesses in their purchasing decisions.

Leina & Fleur is an Australian fashion brand specialising in the creation of beautiful, high quality, size-inclusive women’s clothing between size 8 to 24.

Our passion and key focus is on fit, premium quality and classic yet modern designs for our customers to feel amazing and confident every single day.

Which women owned and women led businesses do you buy from?

We have a long list of female led businesses that we buy from including; Flora & Fauna, Ruby Olive, Boost Juice, Louenhide, Bared Footwear just to name a few! We also work with many impressive female owned businesses including; Insights Exchange, MI Academy, Style Sight, In the Media, again to name a few.

Who are your customers? 

Our customers are professional women who are looking for stylish garments to create ease in their wardrobe daily decision making process. They want to actively buy Australian Made and fly the flag alongside us as we power towards making change within sizing and inclusivity of the fashion world.


You are the female economy. Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female led brands.

Leina & Fleur is a Femeconomy Member. To learn more about joining Femeconomy, hit the big red button below:

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Posted by Jade Collins - Femeconomy Director

Jade Collins has 20 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex multi-million-dollar change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience is invaluable for increasing gender equality in leadership across industries. Jade was a member of the Queensland Government's Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative and the 2019 CQU Alumni of the Year for Social Impact for her work with Femeconomy.