BLOG IMAGE Kate Pearce

Supporting Women Owned Business: Kate Pearce

Femeconomy’s Supporting Women Owned Business mini-blog series is intended to amplify how women led and women owned businesses are supporting each other, and to encourage more businesses to include women led and women owned businesses in their purchasing decisions.

Personified supports our clients to lead more effectively through evidence-based coaching.

Which women owned and women led businesses do you buy from?

Femeconomy inspired me to consider ‘the power of my purse’ and as a business owner I am fiercely deliberate about where my dollars are directed each year.

Some of the women owned and women led businesses that I buy from include:

Rachel Collis – my Executive Coach, Beth Winkle from Plannery Co – a dear friend and a highly skilled Town Planner, Susan Milicevic from Aspire Consulting for my Accounting and Jo McKenzie from Call on Jo to keep my lax behaviour towards administration in check.

In addition to considered purchasing, I also proactively look for opportunities to connect others. It brings me great joy to surprise someone with an unexpected introduction or referral.

Who are your customers? 

As an International coaching firm, we work with leaders across many different industries and locations so our customers are always very different. What I would say they share in common, however, is an openness to learn more about themselves because they genuinely care about being an effective leader.


You are the female economy. Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female led brands.

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Posted by Jade Collins - Femeconomy Director

Jade Collins has 20 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex multi-million-dollar change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience is invaluable for increasing gender equality in leadership across industries. Jade was a member of the Queensland Government's Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative and the 2019 CQU Alumni of the Year for Social Impact for her work with Femeconomy.