15 June, 2021
BLOG IMAGE Pascale Helyar-Moray

Latest post

Pascale Helyar-Moray, Founder & CEO Super-Rewards: Female Leader Conversations

Pascale Helyar-Moray launched Super-Rewards as an innovative mechanism to help women progressively boost their superannuation balances through an activity they already perform – shopping. Shopping via Super-Rewards, women earn cash rewards that contribute directly into their superannuation balances. HOW SUPER-REWARDS BEGAN What led you to start Super-Rewards? I’ve worked for...

20 January, 2020
BLOG IMAGE Pascale Helyar-Moray

Pascale Helyar-Moray, Founder & CEO, Super-Rewards

Pascale Helyar-Moray Founder and CEO Super-Rewards is a serial entrepreneur and committed gender equality advocate. Her career background in financial services gave her a unique insight into the structural impediments that led to women retiring with inadequate superannuation balances. As a Director of the Australian Gender Equality Council, Pascale gained...

17 September, 2020
BLOG Image She-Cession

Turning the Tide of the She-Cession

I am an optimist. An idealist. A doer. So, how can we create opportunities to increase women’s economic security in a COVID-19 world where we are seeing a ‘she-cession’? The recent Women of the World Festival, live streamed for 24 hours around the globe, highlighted the negative impact of COVID-19 on women...

10 March, 2022
Let's take Workplace Gender Equality from Conversation to Action

Let’s Take Workplace Gender Equality from Conversation to Action

This article was originally published by Advancing Women, and authored by Michelle Redfern. There’s a lot of talk about workplace gender equality, or the lack of it.  There is a lot of talk about the benefits of making workplaces work (much better) for women. Increasingly,  CEOs are including gender diversity in their...

2 December, 2021
Femeconomy 2021 gender equality impact

Femeconomy’s 2021 Gender Equality Impact

As we all look to the new year and the possibilities that lay ahead, we’ve taken a moment to reflect on the year that has been. Femeconomy‘s focus is always on creating gender equality. We know women owned and led businesses are the ones who are changing systems and structures...

15 June, 2021
BLOG IMAGE Female Leader Ezine 2021

2021 Female Leader Conversations Ezine

2021’s Women for Media report states women represent 24% of quotes in business reporting. Femeconomy’s female leader interviews with our community are a way to remedy this imbalance for the women achieving outstanding results in business. Femeconomy’s Female Leader Conversations Ezine is resonant with thought leadership and career stories from...