Flipswitch Media Managing Director Mia de Rauch

Mia De Rauch, MD Flipswitch Media: Female Leader Conversations

Female Leader Conversations Feature Mia De Rauch Managing Director Flipswitch Media said, “Start experimenting with video types and styles now, so you have a solid brand and strategy in place before the online world becomes completely saturated and your visibility disappears!”

Mia de Rauch is an evangelist on the power of video to help companies connect with customers. Having worked in film production for over 17 years, Mia understands the potential of the medium, and has mastered its use in driving brand awareness through storytelling. Using an integrated process that complements current marketing strategies, Flipswitch Media develop media content plans and content creation for businesses who genuinely want to build trust and connection with their audience.


How has film production changed during your 17 years?

Film Production has gone through huge changes since I began in the industry. Mainly in its accessibility. It used to take large, technical cameras to capture what we now can on our smartphones every day. Which I think is brilliant! Film has always been about visual storytelling and can make a business so much more visible. Now, small business can join the big companies in using video to tell their story and connect to their target market. What’s been great to watch is the growth in versatility as well. You can use video over so many more networks – social media, TV anywhere and people are consuming so much of it.


Why should businesses invest in this channel?

Investing in video is so important –because of it’s amazing ability to tell a story. It opens your business and breaks down barriers. One video can have so many purposes and be used across all your digital marketing; it’s so much more versatile than you think. So while it can be more expensive than photography or copywriting – it’s uses and timelines really make up for that. You have the option of investment level as well – depending on how you want your business and brand to be seen. You can invest in learning how to create simple videos and do it all yourself. Or have your business be seen at a higher level with a professional video team. Your investment is in the brand awareness and higher reach you can achieve.


How will your new warehouse space change Flipswitch Media’s offering?

I love our new space! Our warehouse is designed for content creation and connections. We have a full cyclorama white wall for simple product shoots and headshots. Plus, we have designed different textured walls throughout, so you can play with backgrounds and find the best style to suit your brand. You can hire us to create video content for you, or hire the space out yourself and really have some fun creating your own content. People with home businesses can add that extra professionalism to Smartphone videos.

Plus, I’m really excited to be running our video marketing workshops within our own space.


How do you help companies connect emotionally with their customers?

It’s about making you human, not just a brand. A brand isn’t tangible and you can hide behind it. We help our clients to step out from behind the brand and show the values, morals and humanity of the brand. Which is much easier for people to connect to – especially online.

You built this brand for a reason, and you believe in this brand. Show your audience why you built it and how it’s changed your life and your client’s lives.


Female leader conversations emag 2019

Posted by Jade Collins - Femeconomy Director

Jade Collins has 20 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex multi-million-dollar change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience is invaluable for increasing gender equality in leadership across industries. Jade was a member of the Queensland Government's Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative and the 2019 CQU Alumni of the Year for Social Impact for her work with Femeconomy.