With increasing amounts of video content available online, it’s bewildering to contemplate how to make your message stand out in the crowd, and for those not yet comfortable with the medium, how to even get started. Mia de Rauch, Managing Director of Flipswitch Media is an expert in her field, and shares her tips and tricks on how to best approach planning, creating and executing your video marketing strategy to engage your intended audience.
HOW DO YOU HELP YOUR CLIENTS AND NETWORK PLAN THEIR VIDEO CONTENT?
Planning really does help you save time when it comes to video content – as it does everything in life! I’m not just talking about writing a script or style of the video. We are also planning when you are going to post them and who the target audience is.
Having a planned list of topics and knowing which target audience each topic will relate to will help your confidence level and get you creating content more!
I’ve created different options to help clients at all levels of business and video skills. For people who just need a structure, we’ve created our Content Planner booklet. It maps out the steps you need to prepare and plan for your videos – with a few tips in there for video creation and posting. I’m even working through planners tailored to different industries, with generalised topics and target audiences already provided. So you can really hit the ground running.
You don’t have to do it on your own either. We can run a session and go through the plan together one on one, or with your tea, virtually or in person.
For bigger businesses and people who want to really get a detailed plan in place we also offer consulting services. We work through everything – your brand style and voice, video and editing techniques, video styles, topics, copywriting and detailing your current social media insights and marketing. So we can collate all your marketing together to really hone in on the best course of action with video content.
HOW DOES YOUR VIDEO MARKETING COURSE HELP EMPOWER COMPANIES TO DEVELOP AND DELIVER THEIR OWN CONTENT?
Flipswitch Media’s Video Marketing Course is there when you need it. It’s there to empower smaller businesses to deliver great video content while also valuing their time as a business owner. Purchasing this course helps you to navigate the ‘pre’ steps to video. I’m totally biased towards video and the strength of it – but if you are just posting videos without understanding your target audience, platforms etc – it will be a waste of your time and you will completely lose motivation.
The Video Marketing Course makes sure you are taking the steps to connect to your target audience – knowing who they are, and testing what styles of videos they engage with. The aim is to give you the confidence that your video strategy is worth the effort and you are getting strong value out of it.
As a new way of working and running meetings unfolds, it allows another option of creating content. Programs like Zoom allow you to record – allowing you to conduct interviews with people remotely, or clip sections of a meeting that you would love to post online afterwards. Seeing this happen more and more, I’ve been consulting (and creating a short course) on tips to keep your Zoom meetings professional. It is still a work environment, so the cleaner and more professional it can look, the less distraction.
HOW DO YOU GET THE MOST OUT OF YOUR CLIENTS VIDEO CONTENT?
Over the years we have been building really practical ways to make the most of the professional video we capture for our clients.
- We have been continuously building our own stock library. Outside of booked film shoots, we collate potential general shots that could work for a lot of projects. Over the years we noticed a lot of businesses from the same industry would need similar videos. So to save time and be budget friendly we have a growing stock library from our own videographers and our talented freelance creatives. It’s becoming an incredible stockpile of really beautiful, useful video.
- When we are booked for a filming shoot we ensure to save time to capture extra footage. This might be branding style of shots, other shots of the location, people and anything else that shows the value of the brand. We may not use it on that particular project, but it’s kept as part of their own video supply. In the future, they may need a short ad or video for a presentation – we can easily clip what we have together and save time and money for our client.
MOST PROUD OF
I’m most proud of the creativity that has been going on in the team. Obviously 2020 isn’t the best year, but we have been moving along and the team has been really calm and positive. I’m excited about building our services and products that really cater to businesses at all levels of content creation.
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