Lena Kasparian, Founder of Lena Kasparian fashion brand, has two Sydney boutiques, and credits her success to her own willingness and determination to take risks, as well as being handed great responsibility to run a portion of her parent’s jewellery business at age 17. Lena designs the exquisite formal wear and bridal range that is the cornerstone of her label, believing fashion is a gateway to our individuality, and that people express their own story and identity through their style.
Her collections are short run, rather than mass produced, and her couture and bridal pieces are one off. If your style is Hollywood glamour (or you just appreciate incredible design, execution and photography), I recommend a browse through Lena Kasparian‘s sumptuous gallery. In addition to her creative talent, Lena is ambitious, and we spoke to her about her big hairy audacious goals for 2017, and how self belief is key.
Where do you find inspiration for your designs and how do you ensure your designs are uniquely Lena Kasparian and not dictated to by other fashion trends?
My designs are my own. I don’t copy and I don’t follow trends. I purely follow my instinct and create with original concepts. Inspiration comes from old Hollywood movies and actresses of the golden age.
One of your goals for 2017 is to stage your first international runway show. What are the steps involved to make this vision a reality?
A lot of hard work and money! You need to meet the right people along the way. It’s all about networking and having key people around you, who can help you get to your goal and create the end results you have visualised.
How have you built a successful fashion label in Australia?
In the 3 short years since the birth of my brand I have accomplished what most have desired to in 10 or 20 years in the industry. I’m a very determined individual and I am very hands on in all aspects of my business. I am capable and I do everything self taught, and self proclaimed I am proud of my achievements. The Australian market is very competitive and its hard to reach out internationally because we are so far from the rest of the world. But the world has become a smaller place thanks to technology and the wonderful web.
What has been your greatest challenge?
My greatest challenge was juggling 2 stores, staff and 2 kids on my own. Being a single parent and being both mother and father to my kids is demanding. Having set my goals so high for my business, I’ve almost exhausted myself but the wheels are still turning. I never stop.
What are you most proud of?
I am proud of my persistent and proactive nature. My optimism has encouraged me to push my limits. Had I not believed in myself and followed my dream, I wouldn’t be doing this interview.
Most importantly, I want my children to grow into respectful adults and know that hard work and determination pays off.
What’s one piece of advice for future female leaders?
Dream as big as you can and never say never. Follow your heart and make yourself happy. We are all able to achieve, no matter how long it takes. We women have one major advantage over men and that is we can multi task. Boy oh boy did I take that to another level!
Remember to think like a man and act like a lady and the world is your oyster.
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