Lauren Budd’s business Misfits Training Club started off as a few friends training in a local park in Murwillumbah. Since 2014 Lauren has grown Misfits to now employ 3 Nationally Certified Personal Trainers, and has expanded her offering to include online training. Misfits design functional fitness programs specifically for women, with an ethos of offering a comfortable, fun training environment where women of all ages and abilities congregate.
Misfits Training Club was a 2019 Finalist in the Tweed Shire Business Excellence Awards for Peoples Choice,
Finalist Micro Business and Finalist Health Care and Wellness Industries, and Lauren was 2019 Winner Young Entrepreneur of the Year.
What led you to start Misfits Training Club?
After finishing my Certificate III & IV in Fitness I knew I wanted to work for myself. I saw a gap in the market with no other women’s only training groups in the area of Murwillumbah and decided to go for it, and opened Misfits Training Club.
Tell us about the different growth stages your business has gone through.
Misfits started with just a few friends training in the park near where I live once a week. When my clientele grew so did my classes. After 2 years of training in the park, I decided to source a more permanent location. From there I employed a trainer and added more classes to the schedule. Now we currently run 17 classes per week and have 3 other trainers working for us.
How does Misfits Training Club differ from traditional fitness training approaches?
While we still do follow traditional fitness techniques and approaches we are different in the way that Misfits is an all inclusive community of likeminded supportive women. A lot of friendships are made here.
How have you leveraged technology in Misfits Training Club’s offering?
We provide online training for clients through our website which includes videos, recipes and Nutrition advice. I have also utilised technology (Facebook, Instagram) for both advertising, promotions and ideas.
What has been your greatest challenge?
My greatest challenge would have to be continuing to run a successful business whilst pregnant and on maternity leave with both my children. I am fortunate enough to have fantastic family support around to take the pressure off.
What are you most proud of?
I am most proud of the community of likeminded women that I have created. I love seeing the friendships women form, and how coming to training can brighten up their day.
What’s one piece of advice for future female leaders?
There will be many ups and downs, laughs and tears. Yes it will be hard work but the hard work and effort is definitely worth the rewards! It’s an amazing feeling looking back on something you have successfully created.
You are the female economy. Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female led brands.
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