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Kara de Schot, Creative Director, Pixel Co Creative & Marketing

Kara de Schot, Creative Director at Pixel Co Creative and Marketing has reinvented the traditional marketing department, by providing a full suite of specialist outsourced marketing services channeled through one point of contact. Her background in both in-house and agency roles led her to reimagine a different delivery model for marketing know how.

With a team of twelve marketing specialists covering the gamut of graphic design, website development, Google Ads, SEO, Facebook media buying, and PR, Kara has provided a cost effective solution to the growing range of services and expertise being demanded of in house marketing teams.

What are the benefits of companies working with an outsourced marketing manager from Pixel Co Creative and Marketing instead of hiring internally?

A highly trained marketing manager from my team works closely with both you (as your Marketing Manager) and myself (as your senior Marketing Strategist) to take the place of one internal hire. It’s a new way of marketing!

There are many notable benefits to this business model. Your company does not have to pay the setup costs of recruiting, office furniture and overheads, training, hardware, software, professional development or paid leave.

Navigating downtime with holidays, sick leave, and COVID isolation is something you won’t need to deal with any longer as we provide an uninterrupted service all year round.

If that isn’t beneficial enough, there is the added value provided by twelve other marketing specialists at your service (90% female professionals). Your marketing manager utilises our entire team to deliver on specialist projects such as graphic design, website development, Google Ads, SEO, Facebook media buying, PR, etc. Unlike regular business models, these services are not needed to be managed by you and come at NO EXTRA COST. You essentially have a whole marketing team for the price of one marketing manager.

How does that model work well for the client, and what challenges does it solve?

The reduced overheads in recruiting and setup are beneficial to cash flow initially. The reduced risk of a bad hire, speedy onboarding, and instant marketing delivery reduce any delay and help cash flow by increasing leads and sales quickly.

Hailing from a background working in both in-house and agency roles I knew there had to be a better way to deliver high-quality marketing services at a more affordable rate. Only liaising with one marketing resource that can manage a handful of specialists (instead of managing a handful of freelancers yourself) is the key to saving time and money and producing results aligned to one core strategy rather than fragmented across many service providers.

Also having a multi-disciplinary and well-trained marketing manager that is well versed in copywriting, software adaptability, marketing intelligence, time mastery and interpersonal communication and management is also key to efficiency and quality of work. I have curated a team of marketing experts that can produce high volume and quality of work resulting in maximum results.

Our team are all in-house, working from our Headquarters on the Sunshine Coast in beautiful Queensland, tuning in remotely for clients Australia and NZ wide. We are always available by phone or email; we facilitate structured marketing meetings frequently to keep projects moving and maintain deadlines.

A challenge this model overcomes is your dedicated marketing manager is not working in a siloed environment. They are being exposed to numerous marketing strategies and other clients and are mentored by the lead Marketing Strategist (myself). The knowledge of what is and isn’t working across various industries and platforms, and staying up to date with fast-evolving technologies is used to benefit your company.

What are some of the success stories working in this way for clients?

Our track record of 100% retention of Full-Service Marketing clients speaks volumes about the value we bring to the businesses we work with. Working alongside their team as valued partners, we assist in growing the firm (through strategic marketing activities) and bringing fresh ideas and operational efficiencies, such as the implementation of CRMs and marketing systems, sales and marketing automation, and introducing their brand to new platforms and markets.

We have assisted in the candidate shortage by running recruitment campaigns on social media, which delivers cost-efficient results.

We have worked across many industries with complex targeting and messaging, from e-commerce to medical, agriculture, food and specialised professional services, both for regional and national brands.

We celebrate successes with our clients at every opportunity, such as launching new product lines, marketing platforms, new target markets, and launching new websites or online stores. We run influencer campaigns, design and run expo stands, execute marketing campaigns, and PR to help increase brand awareness, database growth, sales and revenue growth.

Some recent fun stats to note: one marketing email netted $4.8M in orders for one national agriculture client, another sales event email netted $20k for a national clothing brand, and a food brand sent an email and gained $7k in small orders online. Email is just one part of an omnichannel approach to marketing our clients’ businesses.

What is a non-negotiable in marketing in 2022?

Taking time to grow and nurture your current database (a.k.a your ‘list’) always proves profitable over time and is something most neglect. Also, the omni-channel marketing approach is absolutely vital to support strong brand growth, having a consistent marketing strategy across multiple platforms, don’t put all your eggs in one basket. Which, we saw during COVID upended many small businesses that relied on in-person sales and didn’t have the omnichannel approach in place.

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Posted by Jade Collins - Femeconomy Founder

Mother, wife, daughter, determined dreamer. Lover of books. Background in Human Resources leadership in global organisations.