Female Leader Conversations Feature Julie O’Donohue CEO and Founder Next Address said, “Bringing transparency, affordability, technology and automation to the property sector is my passion.”
Julie O’Donohue is re-imagining real estate with her online platform, Next Address, that matches and connects property buyers and sellers. With an eclectic background in marketing, not for profit and a stint as a real estate agent, Julie’s focus is to maximise smart prop-tech tools, streamline processes and reduce the transactional costs for all.
How is Next Address building a trusted brand in a competitive market?
Transparency and authentic behaviour in all we do and building a network of trusted partners is essential to our brand development. We have also created the Next Address Community where anyone, anytime can ask a property question and receive a qualified professional response. Knowing you have a place to come where you can freely access quality information is vital to building a trusted brand.
I have worked in the not for profit sector for many years and being able to give back drives much of what I do therefore a % of our profits will be directed towards social enterprises each year.
How will this change their real estate experience?
Millennials have grown up with technology and social media which has enabled them to research everything in their own time and own way. They don’t like being sold to. They want accurate, timely information and to experience control.
Next Address supports this aspiration by providing an automated system to review properties properly before committing to inspections. Everything from the highest quality virtual tools, floor and site plan to the legal elements such as Contracts of Sale. Also part of our tool kit is a Professional Property Research Report from a Valuation company. Couple this with a Community Forum, where you can freely ask questions, ensures they have all the information they need at their fingertips.
NEXT ADDRESS’S TECHNOLOGY
How does it work?
Using other online platforms and my previous experience in marketing made me realise that the property industry was in need of a smarter platform, based on direct communication and the sharing economies, like ridesharing and accommodation services. I thought why couldn’t we apply this to the real estate industry in Australia?
Next Address has embedded technologies, systems and automation which streamline all processes. The clear differentiator of Next Address is buyers and sellers can communicate and negotiate directly, without the need for a real estate agent. Instead, we offer a property advocacy model where you choose what you need.
Buyers and sellers have a personal profile and dashboard to manage their transactions and activities. As we understand information is power, our customer support team are always ready to guide customers in any way possible. Essentially, our system and methods are less costly and ensure transparency and complete control.
Sellers’ properties are marketed on all real estate portals and include 3D virtual tours, photography and marketing. Sellers choose their level of support which includes advocacy, inspections, sales and negotiations.
ADOPTING REAL ESTATE TECHNOLOGY
How does Australia compare to other countries?
Australians have been late to the prop tech party. In France, Canada, New Zealand and the USA between 20 to 40% of people use similar platforms. In Australia, it is only three per cent. But what we do know about Australians is we are slow to embrace changes, but once we do we move and respond quickly.
Next Address will be part of this positive change for consumers re-imagining and redefining how we do property in Australia.