Jordana Edwards is a serial entrepreneur. In 2021, she exited her phenomenally successful first business Clean Tea, and is currently focused on scaling her new business The Breastfeeding Tea Co. to reach global markets. Jordana founded The Breastfeeding Tea Co. in 2020 to provide a natural and safe way to support new mothers through their breastfeeding journey. The teas are all 100% organic, vegan and caffeine free.
Launched during lockdown, Jordana has already grown The Breastfeeding Tea Co. to a successful multimillion dollar business with a devoted customer following.
She won an incredible 5 awards at the 2020 AusMumpreneur Awards. Gold for the Food & Beverage Award, Gold for the Regional Business Award, Silver for the People’s Choice Award, Bronze for the Product Innovation Award and Bronze for AusMumpreneur of the Year.
A passionate advocate for women in business, Jordana supports female entrepreneurs in her rural local area through the Tweed to Byron Women in Business Group, and has been a member of the Facebook Australia Small Business Council for many years.
What are your three tips for people wanting to exit their business?
Have an amazing accountant and solicitor!
Get your numbers right. Anyone looking to purchase a business is going to want ALL the numbers so be prepared. Vanity metrics like followers and brand guides are lovely and look great in a pitch deck but your profit and loss and your balance sheet will make or break a sale.
Find a buyer that aligns with your brand and purpose to continue its legacy in the way that you built it.
You bring together women owned businesses from Tweed to Byron. What has been the impact on those businesses as a result of your mentorship, networking and support?
Starting the Tweed to Byron Women in Business has created a space for connection. The Facebook group, Instagram and monthly networking lunches are a space for women to meet, network, connect and support each other.
I have personally mentored many women in business who have gone from start ups to award winning brands. I am so proud of the incredible talent and success of the women in business on the Tweed and Byron coast. We hope to create more space for connection by creating more events in 2022.
The Breastfeeding Tea Co. is your new thriving business. What lessons did you learn from Clean Tea and how is this shaping your new business journey?
There were many lessons learned at Clean Tea, from market stall to multi million dollar brand, but the biggest one was actually profitable scalability. When I built The Breastfeeding Tea Co., I ensured we had sustainable margins and production capabilities to manage any period of growth. The other big learning was “less is more”.
I had over 200 SKUs at one point at Clean Tea and so we were determined to keep The Breastfeeding Tea Co. 4 teas in 2 sizes only. Although following consumer demand we will be launching tea bags in early 2022. We also have a very clear “why” at The Breastfeeding Tea Co. and every business decision aligns with our brand purpose.
How has the Federal Government Entrepreneurs Program helped you as a business leader?
I was so honoured to be accepted into the Federal Government Entrepreneurs Program. Maria has been an incredible mentor and helped me through scaling in COVID, our move to a bigger premises, the sale of Clean Tea. and the scale of The Breastfeeding Tea Co.
Her analysis of the whole business and insights have been so valuable and helped us make large changes which resulted in improved profitability and growth. Our recent Upat sessions with Leanne have been so insightful for our new smaller team at The Breastfeeding Tea Co., and have helped to develop team culture and a consolidated vision for the future of our brand. I would recommend this program to any business owner who has the opportunity and greatly appreciate Femeconomy for putting our brand forward.
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