This International Women’s Day we invite you to witness the arrival of a new superhero. A girl named Altair. She is probably in your home right now, sitting beside you. She could be your daughter, your sister, your friend.
What are Altair’s superpowers?
Altair sees the future. She knows that every girl has the potential to solve Earth’s current and future problems. Altair can multiply and become many girls simultaneously. Because of this, Altair looks like any girl and every girl. Altair can take over communication channels. And she can fly.
Why is Altair here?
Altair comes from a planet of gender equality. As written by the United Nations, “Gender equality is not only a fundamental human right, but a necessary foundation for a peaceful, prosperous and sustainable world.” Altair has experienced the creation of gender equality on her planet and knows if you help the girl, you help the community. While Altair is on Earth she plans to create a Virtual Reality of her world for people to experience her gender equal planet.
What does Altair look like?
Your daughter. Altair amplifies Australian girls’ goals and dreams. No matter where you live in Australia, what cultural group your family stems from, or how much money is in your bank account, your daughter could be Altair.
How can your daughter become Altair?
Ask your daughter about her personal goals and her wishes for her community. Email firstname.lastname@example.org by Monday 27 February with one of the following:
- Grab a superhero mask, a web cam and record a video.
- An email outlining your daughter’s thoughts
- A photo of your daughter holding up a sign stating a goal or wish. Superhero mask is always a bonus.
Where can you see Altair?
On International Women’s Day, Wednesday 8 March. As Altair has the power to take over communication channels, you will see your Altair and many others by searching for Femeconomy or Tech Girls are Superheroes on Facebook, Twitter, Instagram, Youtube and Snapchat.
How can you support Altair this International Women’s Day?
We will be sharing Altair’s official launch at Google Headquarters in Sydney on the above social media channels. Be inspired by some amazing young girls who are already changing the world with their apps thanks to the Tech Girls Movement Foundation.
Amplify Altair’s voice by sharing content using #Altair.
Your daughter can join the Search for the Next Tech Girl Superhero by registering with Tech Girls Movement Foundation. It’s a 12-week program in schools for girls aged seven to 17. Girls form teams, identify a problem in their community and develop an app to solve it. This national competition culminates in the international Technovation challenge. The amazing woman behind the Search for the Next Tech Girl Superhero is Dr Jenine Beekhuyzen, Founder and CEO of the Tech Girls Movement Foundation.
Altair will continue to appear on the 8th of every month until September
Who is supporting Altair while she is on Earth?
Altair is a proud and empowering partnership between Femeconomy and Tech Girls Movement Foundation but Altair wouldn’t be possible without you.
Women make over 85% of purchase decisions. You’re Femeconomy. We want to help you shop brands with female leaders to create gender equality. The power is in your purse.
Femeconomy approved brands have at least 30% of women on the Board of Directors or are 50% female owned. So far over 700 brands meet our criteria. Look for our badge to shop Femeconomy approved brands.
Female leaders will create gender equality. #femeconomy #shop4equality