Ingrid Maynard

Ingrid Maynard, Founder & Managing Director, The Sales Doctor: Female Leader Conversations

Ingrid Maynard is on a mission to transform the sales profession to one synonymous with service, kindness and connection. She believes that sales can be a joyful, aspirational career path. Using techniques grounded in neuroscience and behavioural modelling, Ingrid created The Sales Doctor to show organisations precisely how.

How do organisations move beyond focussing on price and product?

With so much uncertainty in the market, salespeople need to understand real value from the customer’s perspectives, beyond product and price. Being able to uncover, communicate, deliver and measure value delivered through the customer’s measure of value is a skill that can be learnt.

It goes beyond simply “what to say” into the realm of “how I’m being” when I’m engaging customers. Am I asking better questions to help my customer clarify their priorities or quantify their challenges?

How can sales teams create the experience the customer wants?

Sales is about committing egocide. We need to find out from our customers what their definition is of a great experience. What is expected? What are the no go zones and deal breakers for your customer? How do things get done in their organisation? What will delight them? How is every aspect of the value chain delivering congruent customer experience? And importantly, am I checking in with my customer to determine a measure of value delivered?

How are you creating the sales revolution?

For so long sales has been a dirty word. It’s associated with being oily and pushy…about convincing and persuading. I’m creating a sales revolution where the word sales is synonymous with service, with kindness, with connection and being taken care of.

In reshaping the conversation and association people have with sales and salespeople, the experience for all gets consistently better. We have connected conversations that build trust and partnership. I think that’s revolutionary.

Why did you develop The Sales Doctor’s online courses?

Businesses can utilise these programs as stand-alone initiatives that give their teams a solid foundation in selling. For B2B industries, sales teams can undertake the training in their own time or with one another as content is on demand with resources to supplement their learning.

It means that if budget is an issue they don’t need to deny their sales people the input they need to be effective when selling in today’s complex landscape.


2023 Female leader conversations Ezine front cover


Choose female led brands. Create gender equality.

Femeconomy educates consumers, business owners and budget owners on how their purchasing decisions can create gender equality.

Femeconomy identifies and amplifies companies that have at least 30% women on the Board of Directors or are 50% female owned.

Companies with female leaders are more likely to have workplace flexibility and less likely to have a gender pay gap, so they are helping to create gender equality for their employees and communities.

Posted by Jade Collins - Femeconomy Director

Jade Collins has 20 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex multi-million-dollar change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience is invaluable for increasing gender equality in leadership across industries. Jade was a member of the Queensland Government's Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative and the 2019 CQU Alumni of the Year for Social Impact for her work with Femeconomy.