How Women Owned Businesses Impact Women's Economic Security

How Women Owned Businesses Impact Women’s Economic Security

A business with a female founder and female executive employs 6x more women. They are part of the solution to improve women’s economic security and workforce participation. Deliberate and specific strategies that support women owned businesses, will have the benefit of supporting women’s economic security, workplace flexibility, new structures around caring models and women’s continued workforce participation.

The number of Australian women operating their own businesses has steadily increased over the past 20 years. Internationally, Australia’s experience is similar to that of the United Kingdom, where in recent years the number of women in self-employment has been increasing at a faster rate than the number of men. There has been a 46 per cent increase in the number of women business operators over the past two decades.

Women are starting their own businesses to continue their participation in the workforce and are using their education, skills and training to develop flexible working models around caring responsibilities. And it is working:

  • Women business operators have high levels of life satisfaction (57 per cent were pleased or delighted with the quality of their lives, 30 per cent mostly satisfied).
  • The Household, Income and Labour Dynamics in Australia (HILDA) Survey found across every year of their longitudinal data (2001 to 2011) that self-employed women had higher job satisfaction than all other female workers.

Businesses owned and run by women are a vital part of the Australian economy.

Women owned businesses represent 34.8 per cent of Australian businesses. Not only are they an important aspect of self-employment for women in many micro businesses (employ 1-4 people), but they are increasingly hiring more workers and driving the longer run development of the Australian economy.

Self-employed women can set the framework for improving and enhancing their economic and financial security. This means that strategies to grow and develop women owned and run business is not only beneficial for women’s economic security, but it will be part of the approach to boost Australia’s economic growth over the medium term.

Women owned businesses access only 1 per cent of the procurement market globally. Australia’s Indigenous Procurement Policies have created a social and economic impact for our Indigenous communities. Deliberate and specific strategies that support women owned businesses, will have the benefit of supporting women’s economic security, workplace flexibility, new structures around caring models and women’s continued workforce participation. According to Financy’s Women Index September quarter 2020, it is currently 32 years for women to achieve economic equality, but it is clear that providing greater support to women owned businesses will accelerate progress.

Small businesses are a large part of Australia’s economy and the least assisted

Small Business in the Australian Economy Report states that the vast majority (over nine in ten) of Australian businesses are small businesses.

Small businesses account for 33 per cent of Australia’s GDP

Small businesses:

  • Employ over 40 per cent of Australia’s workforce
  • Pay around 12 per cent of total company tax revenue
  • Only 15 per cent of small businesses report receiving any form of government assistance, compared to 30 per cent of medium businesses and 57 per cent of large businesses.
  • Only 3,700 Australian firms employed over 200 people in 2015, meaning that large businesses account for only 0.2 per cent of all Australian businesses.

Nurturing the small business sector has been a bipartisan policy aim at the Commonwealth and State government level for many years. Procurement and other policies focusing on women owned business will enhance the growth opportunities for the small business sector.

Women owned businesses are diverse

Hard data on women owned and run business is sporadic. The following research draws together those findings and reaches conclusions about policy changes that can enhance the success of women owned businesses. Some key facts on women owned and run businesses are presented, along with recommendations to enhance women in business over the medium term.

According to the ABS Women in Business report (2015):

  • More than two in five women business operators were aged 40-54 (44 per cent).
  • 42 per cent of women business operators had a diploma or degree.
  • One in two women business operators did voluntary work for an organisation or group (52 per cent).
  • 47 per cent worked from home, which was long before it became normalised during COVID-19. This clearly shows the flexibility of many women run businesses.
  • Almost a third of Australian women business operators were born overseas.
  • 0.6 per cent were owned by an Aboriginal or Torres Strait Islander.
  • 12 per cent had a disability compared to 20 per cent of Australians having a disability.
  • 31 per cent lived in regional Australia. 47 per cent of women business operators had dependent children living in their household.

As is often the case, the parenting and income earning roles were able to be combined by women running their own businesses. Women who operated businesses were the most likely employed people to have dependent children.

  • 81 per cent of women business operators were mothers (of children of any age) compared with 57 per cent of women employees.
  • 6 per cent of women business operators were primary carers of a person with disability, compared with 4 per cent of other employed women, and 1.4 per cent of employed men.

Performance of Women Owned Businesses

In Australia, a 2003 study using ABS Business Longitudinal Survey data from 1995-96 to 1997-98 (when owner gender was collected) found no significant differences in financial performance and business growth between Australian women’s and men’s businesses. In 2013, women were just as likely as men to have multiple contracts underway.

In 2012, a national research project commissioned by the Australian Women Chamber of Commerce & Industry found that less than 20 per cent of Australian women business owners were tendering for local, State and Federal Government contracts around Australia, but of those that tendered, 60 per cent were successful.

The eS4W roundtables held with women owned businesses and networks in November 2020 demonstrated that collaboration was an opportunity for business growth and that a significant majority of businesses purchased from other women owned businesses.

Lack of finance was the main reason most women (58 per cent) gave for not starting a business when they had been considering doing so.

The round table discussions revealed a number of other issues:

  • Many women start their own businesses out of necessity. This arose due to difficulty finding a flexible job as they juggled the caring and income earning parts of their lives.
  • Access to finance was a constraint on starting a business and then again when expansion plans were being made.
  • A high proportion of women run businesses exist in regional and remote areas and they would likely benefit from policies to decentralise the population.
  • Financial education and ‘literacy’ were an important issue, including paying superannuation to themselves. Many women business owners overlooked superannuation in the challenge of current income and business profitability.


  1. Introduce Gender Equality Procurement Principles and SME targets as part of Government and Business purchasing to create representative, ethical supply chains
  2. Introduce Gender Equality Procurement reporting as part of the Workplace Gender Equality Agency annual reporting cycle
  3. Allow SMEs under 100 employees access to a simplified Workplace Gender Equality Agency (WGEA) reporting mechanism that is voluntary, so that data can be captured on how women owned businesses are creating gender equality and women’s economic security
  4. Provide greater access to growth opportunities for example, increasing the number of industries supported by the Federal Government Entrepreneurs Program, and reducing the turnover threshold to participate for women owned businesses to the same level as rural and Northern Australia – $750,000.
  5. Develop a program to support small businesses that have grown beyond start-up phase, but not yet reached mid-size, that is inclusive of diverse businesses.
  6. Continue the Federal Government Boosting Female Founders program, but make the criteria more inclusive, allowing the businesses to be 50 per cent female owned as many Founders develop the business in a family trust with their sons, brothers and husbands.



eS4W and Femeconomy acknowledges the expertise of the economist in residence, Stephen Koukoulas, our Partner organisations: THE Rural Woman and Financy and Member Organisation: Women Chiefs of Enterprises International for their contribution to the rich discussion at the roundtable and resources. Thank you also to Femeconomy’s members for sharing their insights at the roundtable and to those who responded to the online survey.

economic Security4Women

economic Security4Women (eS4W) is a national women’s alliance, funded by the Australian Government through the Office for Women in the Commonwealth Department of Prime Minister and Cabinet.

Link to Downloadable Version of the Discussion Paper

Women Owned Business Discussion Paper


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Posted by Jade Collins - Femeconomy Director

Jade Collins has 20 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex multi-million-dollar change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience is invaluable for increasing gender equality in leadership across industries. Jade was a member of the Queensland Government's Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative and the 2019 CQU Alumni of the Year for Social Impact for her work with Femeconomy.