Recently, I was having a conversation with a non-fashion obsessive and we stumbled across the topic of the 2017 colour of the season, Greenery. He was underwhelmed at the thought that someone or something out there could have power to influence the world. I simply explained that Pantone ultimately predicts the colourways for the season. Every industry from fashion to interior design follows suit.
Last year, we embraced Rose Quartz and Serenity. Their sugary palette of frostings ended up hanging in our wardrobes and decorating our coffee tables. Thankfully, 2017 welcomes a more grown up approach. A change that turns to nature for clean, earthy and muted tones.
This starring shade reflects our current environment
Titled Greenery, (more specifically, Pantone 15-0343). “Bringing forth a refreshing take, Greenery is a tangy yellow-green that speaks to our need to explore, experiment and reinvent. Illustrative of flourishing foliage, the fertile attributes of Greenery signals one to take a deep breath, oxygenate and reinvigorate,” states Pantone’s 2017 colour report.
Pantone undoubtedly has the power to forecast well in advance and the many industries obey and adapt to make an on-trend mark. You’ll see this colour infiltrate wardrobes, buildings, interior design, food, travel and so much more.
A chance to start afresh
Possibly a nod to the current political change, new year resolutions or the need to make better decisions that impact our environment.
Greenery, Pantone’s 2017 colour of the year offers serenity in a time of chaos. It’s more than just a tone or trend; it reflects a time and marks a moment in history.
Femeconomy’s Top 5 picks in Greenery, 2017’s Fashion Colour Trend
Stacey O’Keeffe is the Director at Fashion Weekly, a personal stylist and media influencer
Her goal is to inspire and empower women and men globally. When she’s not obsessing over the latest runway collections, scrolling through Instagram or styling photoshoots, you can find her dining out with friends and family or curled up at home sipping on red wine while watching Sex and the City reruns.
Femeconomy approved brands have at least 30% of women on the Board of Directors or are 50% female owned. So far over 700 brands meet our criteria. Look for our badge to shop Femeconomy approved brands. Or, if your company meets our approval criteria, submit your brand.
Female leaders will create gender equality. #femeconomy #shop4equality