Femeconomy Retail Gender Equality Progress Report June 2017

In early June, I once again disappeared for a week to update our 2000 strong brand research set. A painstaking, yet informative six-monthly process of reviewing each record against our criteria, re-researching each brand’s leadership composition, and amending our website directory to reflect any changes. Good news? 800 brands now meet our criteria. When we started Femeconomy it was just over 700.

We believe it is critical to communicate and celebrate the positive progress that companies are making towards gender equality. Unfortunately there were also a few who lost ground and slid backwards. Most changes result from Board composition changes and company acquisitions or divestments. So, here is our June 2017 Retail Gender Equality Progress Report to help you decide which brands to shop with.

FEMEFemeconomy's thumbs up symbolCONOMY APPROVED MEANS

Brands have at least 30% of women on the Board of Directors or are 50% female owned. The Femeconomy Badge shows you which brands meet this criteria and have our approval.


EXCELLENT WORK: Brands who now meet Femeconomy’s approval criteria!

Clothing,  Shoes, Handbags & Accessories, Jewellery

  • 6pm.com
  • Banana Republic
  • Bracks
  • Buccellati
  • Calvin Klein
  • Christian Dior
  • David Lawrence
  • Gap
  • Geoffrey Beene
  • Marcs
  • Old Navy
  • Oroton
  • Pierre Cardin
  • ShopBop
  • Tommy Hilfiger
  • Trent Nathan
  • Zappos

Cosmetics & Toiletries

  • Almay
  • Dermeze
  • Elizabeth Arden
  • Mitchum
  • Revlon


  • Amazon


  • Caltex
  • Mobil
  • Shell


  • Insurance Australia Group
  • ING Direct
  • nib


  • Abarth
  • Alfa Romeo
  • Chrysler
  • Dodge
  • Fiat
  • Jeep
  • Maserati
  • Ram Trucks

IMPROVEMENT REQUIRED: Brands that no longer meet our criteria

Gender Equality is a journey, which we recognise. However, we know from decades of research that companies with greater gender equality are more profitable, better able to win top talent and improve their employee satisfaction, customer orientation, and decision making outcomes. We hope to see these brands back under the Femeconomy approved banner soon!

Clothing, Jewellery

  • Berlei
  • Bonds
  • Diesel
  • Frederique Constant
  • Jockey
  • Playtex
  • Superdry
  • Volley


  • Sheridan


  • JB Hi-Fi
  • TomTom


  • Volvo


We have recently added a number of new categories on request, including Children’s Services, Legal, Logistics, and Trades.


Women make over 85% of purchase decisions. You’re Femeconomy. Shop brands with female leaders to create gender equality. The power is in your purse. Sign up to our monthly enews to stay informed.

Submit your brand red blog post

Posted by Jade Collins - Femeconomy Director

Jade Collins has 20 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex multi-million-dollar change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience is invaluable for increasing gender equality in leadership across industries. Jade was a member of the Queensland Government's Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative and the 2019 CQU Alumni of the Year for Social Impact for her work with Femeconomy.