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Femeconomy Retail Gender Equality Progress Report January 2017

In December, I once again disappeared to “the dungeon” to update our 2000 strong brand research set. A laborious, yet informative six-monthly process of reviewing each record against our criteria, researching its leadership, and amending our website to reflect any changes. We think it is critical to communicate and celebrate the positive progress that companies are making towards gender equality. We also discovered a number of new companies who meet our criteria, and wanted to let you know about them. So here is our first Retail Gender Equality Progress Report.

FEMEFemeconomy's thumbs up symbolCONOMY APPROVED MEANS

Femeconomy brands have at least 30% of women on the Board of Directors or are 50% female owned. The Femeconomy Badge shows you which brands meet this criteria and have our thumbs up.



  • ANZ Bank – for living your #EqualFuture brand promise
  • Myer – for appointing one more talented woman to your Board of Directors. Now Myer exceeds 30% female board


  • Flora and Fauna
  • Honeybelle Waterwear
  • Lily Magazine
  • Mary and Marie
  • Modibodi
  • Mon Purse
  • Sheridan Factory Outlet
  • Shevonne Joyce – Yellow Palomino
  • Socielle
  • Thrive Consulting & Advisory
  • The Business Experiment Podcast
  • Tom Boi

IMPROVEMENT REQUIRED: Brands that no longer meet our criteria

We hope to see these brands back under the Femeconomy approved banner soon! Gender Equality is a journey, which we recognise. However, we know from decades of research that companies with greater gender equality are more profitable and have better outcomes.

  • Amazon
  • Donna Karan
  • DKNY
  • Disney [Note that Hasbro also make Disney toys, and ARE Femeconomy approved]
  • JC Penney
  • Shopbop
  • Zappos


You can now shop by region on Femeconomy, using the new filters under Explore in our brand directory. Options are Australia, USA, UK or International.


We have added a number of new categories, including Media, Health & Well-Being and Professional Services.

AbouFemeconomy badge of approvalt Femeconomy

Women make over 85% of purchase decisions. You’re Femeconomy. We want to help you shop brands with female leaders to create gender equality. The power is in your purse.

Femeconomy approved brands have at least 30% of women on the Board of Directors or are 50% female owned. So far over 700 brands meet our criteria. Look for our badge to shop Femeconomy approved brands.

Female leaders will create gender equality. #femeconomy #shop4equality


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Posted by Jade Collins - Femeconomy Founder

Mother, wife, daughter, determined dreamer. Lover of books. Background in Human Resources leadership in global organisations.