Last week, we updated our brand directory. It’s an informative six-monthly process of reviewing each record against our criteria, re-researching each brand’s leadership composition, and amending our website directory to reflect any changes. Over 800 brands meet our criteria. When we started Femeconomy it was just over 700.
It is important to communicate and celebrate the positive progress that companies are making towards gender equality. There were also a few who unfortunately lost ground and slid backwards. Most changes resulted from Board composition changes and company acquisitions or divestments.
Through this update we have refined our featured brands to focus on what is useful to customers, and as a result you may notice the overall number of brands and approved brands has reduced. As always, don’t hesitate to provide feedback, remember you are Femeconomy and our intention is to co-create with our community.
Here is our July 2018 Retail Gender Equality Progress Report to help you decide which brands to choose.
Brands have at least 30% of women on the Board of Directors or are 50% female owned. The Femeconomy Badge shows you which brands meet this criteria and have our approval.
EXCELLENT WORK: BRANDS WHO NOW MEET FEMECONOMY’S APPROVAL CRITERIA!
Clothing, Shoes, Handbags & Accessories, Jewellery
- Best and Less
- Brooks Brothers
- Free People
- Harley Davidson
- Hush Puppies
- Oliver Peoples
- Stride Rite
- Urban Outfitters
- Freedom Furniture
Banking & Insurance
- Insurance Australia Group
- Smart Car
IMPROVEMENT REQUIRED: BRANDS THAT NO LONGER MEET OUR CRITERIA
Gender Equality is a journey, which we recognise. However, we know from decades of research that companies with greater gender equality are more profitable, better able to win top talent and improve their employee satisfaction, customer orientation, and decision making outcomes. We hope to see these brands back under the Femeconomy approved banner soon!
- Banana Republic
- Mon Purse
- Old Navy
Cosmetics & Toiletries
You are the female economy. Whether you are a female consumer, business owner, a woman in the workforce or a stay-at-home Mum, you can create gender equality by choosing female led brands. To learn more about joining Femeconomy, hit the big red button below: