Last week, we updated our brand directory. It’s an informative process of reviewing each record against our criteria, re-researching each brand’s leadership composition, and amending our website directory to reflect any changes. Over 880 brands meet our criteria. When we started Femeconomy it was just over 700.
It is important to communicate and celebrate the positive progress that companies are making towards gender equality. There were also a few who unfortunately lost ground and slid backwards. Most changes resulted from Board composition changes and company acquisitions or divestments.
Here is our January 2020 Retail Gender Equality Progress Report to help you decide which brands to choose.
FEME
CONOMY APPROVED MEANS
Brands have at least 30% of women on the Board of Directors or are 50% female owned. The Femeconomy Badge shows you which brands meet this criteria and have our approval.
EXCELLENT WORK: BRANDS WHO NOW MEET FEMECONOMY’S APPROVAL CRITERIA!
Clothing
- ASOS
- Icebreaker
- Sofft Shoe Co.
- Jansport
- Lee
- Reef
- Riders by Lee
- The North Face
- Timberland
- Vans
- Wrangler
- Rustler
- Ted Baker
- Nancy Ganz
- Guess
- Nordstrom
- The Iconic
Cosmetics and Toiletries
- Bare Escentuals
- Laura Mercier
- NARS
- Shiseido
- Naturale
- Quilton
- Symphony
- Kleenex
- Poise
- U by Kotex
Homewares
- Anthology
- Morris & Co
- Sanderson
- Zoffany
Jewellery and Accessories
- Oroton
- Lovisa
Automotive
- Jaguar
- Land Rover
Banking and Insurance
- AIG
- ING Direct
- Insure and Go
Technology
- Appliances Online
- Blackberry
- Microsoft Surface
- Nokia
- Xbox
- Playstation
- Sony
Toys
- Minecraft
IMPROVEMENT REQUIRED: BRANDS THAT NO LONGER MEET OUR CRITERIA
Gender Equality is a journey, which we recognise. However, we know from decades of research that companies with greater gender equality are more profitable, better able to win top talent and improve their employee satisfaction, customer orientation, and decision making outcomes. We hope to see these brands back under the Femeconomy approved banner soon!
Clothing
- Carter’s
- Child of Mine
- Osh Kosh
- Precious Firsts
- Genuine Kids
- Just One You
- Columbia
- Montrail
- Topman
- Topshop
- Blue Illusion
- City Chic
- Ginger and Smart
Cosmetics and Toiletries
- Palmolive
- Sanex
- Speed Stick
- Burt’s Bees
- Aveeno
- Carefree
- Johnson’s
- Neutrogena
Homewares
- Temple and Webster
Jewellery and Accessories
- Goldmark
- Angus & Coote
- Prouds
- Arnette
- Brooks Brothers
- Oakley
- Oliver Peoples
- Persol
ABOUT FEMECONOMY
You are the female economy. Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female led brands. To learn more about Femeconomy, hit the big red button below:
