Last week, we updated our brand directory. It’s an informative process of reviewing each record against our criteria, re-researching each brand’s leadership composition, and amending our website directory to reflect any changes. Over 890 brands meet our criteria. When we started Femeconomy it was just over 700.
It is important to communicate and celebrate the positive progress that companies are making towards gender equality. There were also a few who unfortunately lost ground and slid backwards. Most changes resulted from Board composition changes and company acquisitions or divestments.
Here is our January 2019 Retail Gender Equality Progress Report to help you decide which brands to choose.
FEME
CONOMY APPROVED MEANS
Brands have at least 30% of women on the Board of Directors or are 50% female owned. The Femeconomy Badge shows you which brands meet this criteria and have our approval.
EXCELLENT WORK: BRANDS WHO NOW MEET FEMECONOMY’S APPROVAL CRITERIA!
Clothing
- Banana Republic
- Colette by Colette Hayman
- Connor
- Gap
- Johnny Bigg
- Massimo Dutti
- Old Navy
- Phase Eight
- Tarocash
- Versace
- yd
- Zara
Cosmetics
- Aesop
- Dermeze
- Dettol
- Nourished Life
- Sukin
- The Body Shop
- Veet
- Waxeeze
Jewellery
- Balmain
- Blancpain
- Breguet
- Certina
- Flik Flak
- Hamilton
- Harry Winston
- Jaquet Droz
- Leon Hatot
- Longines
- Mido
- Omega
- Rado
- Swatch
- Tissot
- Union Glasshutte
Automotive
- Audi
- Bentley
- Bugatti
- Lamborghini
- Porsche
- Skoda
- Volkswagen
Banking and Insurance
- Advance Capital Management
- Ascalon
- Asgard
- Bank of Melbourne
- BankSA
- BT
- BT Select
- RAMS
- Securitor
- St. George
- St. George Private Clients
- Westpac
- Westpac Private Banking
Travel
- Webjet
IMPROVEMENT REQUIRED: BRANDS THAT NO LONGER MEET OUR CRITERIA
Gender Equality is a journey, which we recognise. However, we know from decades of research that companies with greater gender equality are more profitable, better able to win top talent and improve their employee satisfaction, customer orientation, and decision making outcomes. We hope to see these brands back under the Femeconomy approved banner soon!
Clothing
- Dockers
- Levi’s
- Net-a-Porter
Homewares
- kikki K
- Anthology
- Morris & Co
- Sanderson
- Zoffany
Technology
- Logitech
About Femeconomy
You are the female economy. Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female led brands. To learn more about Femeconomy, hit the big red button below:
