Femeconomy Retail Gender Equality Progress Report December 2017

Last week, we updated our approximately 2000 strong brand directory. It’s an informative six-monthly process of reviewing each record against our criteria, re-researching each brand’s leadership composition, and amending our website directory to reflect any changes. Over 800 brands meet our criteria. When we started Femeconomy it was just over 700.

It is important to communicate and celebrate the positive progress that companies are making towards gender equality. There were also a few who unfortunately lost ground and slid backwards. Most changes resulted from Board composition changes and company acquisitions or divestments.

Just in time for festive season purchasing, here is our December 2017 Retail Gender Equality Progress Report to help you decide which brands to shop with. We also have some Femeconomy approved gift guides to help you with your festive ‘to do’ list.

FEMEFemeconomy's thumbs up symbolCONOMY APPROVED MEANS

Brands have at least 30% of women on the Board of Directors or are 50% female owned. The Femeconomy Badge shows you which brands meet this criteria and have our approval.


EXCELLENT WORK: Brands who now meet Femeconomy’s approval criteria!

Clothing,  Shoes, Handbags & Accessories, Jewellery

  • JC Penney
  • Moschino


  • Logitec


  • Designafriend
  • Disney
  • Doc McStuffins
  • Finding Dory
  • Mickey Mouse
  • Minnie Mouse
  • The Good Dinosaur
  • Zootopia

Banking & Insurance

  • Bank of New Zealand
  • HCF
  • Holllard Insurance
  • JANA
  • JB Were
  • MLC
  • National Australia Bank
  • NAB Trade
  • Plum
  • real Insurance
  • UBank

IMPROVEMENT REQUIRED: Brands that no longer meet our criteria

Gender Equality is a journey, which we recognise. However, we know from decades of research that companies with greater gender equality are more profitable, better able to win top talent and improve their employee satisfaction, customer orientation, and decision making outcomes. We hope to see these brands back under the Femeconomy approved banner soon!


  • Kathmandu
  • Rock and Republic

Cosmetics & Toiletries

  • The Body Shop
  • Nourished Life

Banking and Insurance

  • ING Direct
  • Insurance Australia Group


Women make over 85% of purchase decisions. You’re Femeconomy. Shop brands with female leaders to create gender equality. The power is in your purse. Sign up to our monthly enews to stay informed.

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Posted by Jade Collins - Femeconomy Director

Jade Collins has 20 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex multi-million-dollar change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience is invaluable for increasing gender equality in leadership across industries. Jade was a member of the Queensland Government's Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative and the 2019 CQU Alumni of the Year for Social Impact for her work with Femeconomy.