We recently updated our brand directory, with 49 brands joining the approved ranks, and 33 brands no longer approved. It’s an informative process of reviewing each record against our criteria, re-researching each brand’s leadership composition, and amending our website directory to reflect any changes.
It is important to communicate and celebrate the positive progress that companies are making towards gender equality. There were also a few who unfortunately lost ground and slid backwards. Most changes resulted from Board composition changes and company acquisitions or divestments.
Here is our January 2022 Retail Gender Equality Progress Report to help you decide which brands to choose.
FEME
CONOMY APPROVED MEANS
Brands have at least 30% of women on the Board of Directors or are 50% female owned. The Femeconomy Badge shows you which brands meet this criteria and have our approval.
EXCELLENT WORK: BRANDS WHO NOW MEET FEMECONOMY’S APPROVAL CRITERIA!
Clothing, Shoes
- Autograph
- BeMe
- Carter’s
- Child of Mine
- City Chic
- Crossroads
- Ginger & Smart
- Katies
- Millers
- Miu Miu
- Noni B
- Osh Kosh
- Prada
- Precious Firsts
- Rivers
- Rockmans
- Steve Madden
- Table Eight
- Ted Baker
Cosmetics
- Aesop
- The Body Shop
Banking and Insurance
- Advance Capital Managers
- AIG
- Ascalon
- Asgard
- Bank of Melbourne
- BankSA
- BT
- RAMS
- Securitor
- St. George
- Westpac
- AMP
- Credit Suisse
Homewares
- Ikea
- Temple and Webster
Technology
- Go Pro
Toys
- Duplo
- Lego
- Skip Hop
Automotive
- Ford
- Lincoln
Accessories
- Arnette
- Brooks Brothers
- Oakley
- Oliver Peoples
- Persol
IMPROVEMENT REQUIRED: BRANDS THAT NO LONGER MEET OUR CRITERIA
Gender Equality is a journey, which we recognise. However, we know from decades of research that companies with greater gender equality are more profitable, better able to win top talent and improve their employee satisfaction, customer orientation, and decision making outcomes. We hope to see these brands back under the Femeconomy approved banner soon!
Clothing, Shoes
- Ariat
- Geoffrey Beene
- Van Heusen
- Icebreaker
- Sofft Shoe Co.
- Jansport
- Lee
- Reef
- Riders by Lee
- The North Face
- Timberland
- Vans
- Wrangler
- Rustler
Cosmetics and Toiletries
- Sukin
- Go-To Skincare
- Nourished Life
- Nair
- Purex
- Sorbent
Technology
- JB Hi-Fi
Automotive
- Abarth
- Alfa Romeo
- Chrysler
- Citroen
- Dodge
- Fiat
- Jeep
- Maserati
- Peugeot
- Ram
Banking and Insurance
- Insurance Australia Group
- Insure and Go
ABOUT FEMECONOMY
You are the female economy. Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female led brands. To learn more about Femeconomy, hit the big red button below:
