We recently updated our brand directory, with 37 brands joining the approved ranks, and 37 brands no longer approved. It’s an informative process of reviewing each record against our criteria, re-researching each brand’s leadership composition, and amending our website directory to reflect any changes. Over 860 brands meet our criteria. When we started Femeconomy it was just over 700.
It is important to communicate and celebrate the positive progress that companies are making towards gender equality. There were also a few who unfortunately lost ground and slid backwards. Most changes resulted from Board composition changes and company acquisitions or divestments.
Here is our January 2021 Retail Gender Equality Progress Report to help you decide which brands to choose.
FEME
CONOMY APPROVED MEANS
Brands have at least 30% of women on the Board of Directors or are 50% female owned. The Femeconomy Badge shows you which brands meet this criteria and have our approval.
EXCELLENT WORK: BRANDS WHO NOW MEET FEMECONOMY’S APPROVAL CRITERIA!
Clothing
- Anthony Squires
- Bergdorf Goodman
- Blue Illusion
- Dockers
- Hugo Boss
- Levi’s
- Neimann Marcus
- Ralph Lauren
- RM Williams
- Superdry
Shoes
- Crocs
- Converse
- Nike
Cosmetics and Toiletries
- Aveeno
- Burt’s Bees
- Carefree
- Cool Charm
- Covergirl
- GHD
- Johnson’s
- Neutrogena
- Nair
- NYC
- OPI
- Palmolive
- Rimmel
- Sanex
- Speedstick
- Sally Hansen
- Spray Fresh
- Sunzapper
Banking and Insurance
- QBE Insurance
Technology
- Bose
- JB Hi-Fi
- TomTom
Toys
- Dragons
Grocery
- 7-Eleven
IMPROVEMENT REQUIRED: BRANDS THAT NO LONGER MEET OUR CRITERIA
Gender Equality is a journey, which we recognise. However, we know from decades of research that companies with greater gender equality are more profitable, better able to win top talent and improve their employee satisfaction, customer orientation, and decision making outcomes. We hope to see these brands back under the Femeconomy approved banner soon!
Clothing
- Cotton On
- Cotton On Kids
- Factorie
- Forever 21
- Jigsaw
- Supre
- Ted Baker
Shoes
- Cat
- Harley Davidson
- Hush Puppies
- HyTest
- Keds
- Merrell
- Saucony
- Sperry
- Stride Rite
Cosmetics and Toiletries
- Aseop
- Body Shop
- MUD
- Naturale
- Quilton
- Symphony
Jewellery and Handbags
- Lovisa
- Oroton
Automotive
- Land Rover
- Jaguar
Banking and Insurance
- Advance Capital Managers
- AIG
- Ascalon
- Asgard
- Bank of Melbourne
- BankSA
- BT
- RAMS
- Securitor
- St. George
- Westpac
ABOUT FEMECONOMY
You are the female economy. Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female led brands. To learn more about Femeconomy, hit the big red button below:
