Purchasing from women owned and women led businesses advances women’s economic security, women in leadership, women’s workforce participation and employment, and gender equality. Femeconomy would love to see more women owned and women led businesses trading with each other. Recently I spotted that two amazing purpose driven Femeconomy business leaders – Keryn Nossal, Managing Director Fancy Films, and Gillian Pearl, CEO Pearl Consulting, had collaborated to produce a short film that compellingly tells the story of Pearl Consulting’s social impact, driving positive impact across local and global communities, addressing issues of poverty, climate, and gender equality.
Tell us how your business relationship evolved
I was approached by Gillian who was looking to create a video to showcase the amazing work of her purpose driven company, Pearl Consulting. Gillian found out about my company through the B Corp community and of course we instantly got each other. I was visiting Sydney for an IWD event and we met up for a coffee and started working together soon after.
I thoroughly loved getting to the heart of Pearl, a company creating so much good, working with large multinationals, often on a community level across the globe. It’s an awe inspiring story I feel privileged to be entrusted to tell through a short film. The process of working together was also very organic, which is where the best work comes from, as long as there it trust.
I was interested in creating a corporate video for Pearl Consulting, and came across Fancy Films, who first introduced me to Femeconomy. We actively look for women-owned or women-lead businesses from whom to procure products and services, as part of our procurement policy, so I was very happy to find out about Femeconomy which is a great fit for us, and so we joined as a member right away.
Once I spoke to Keryn and saw samples of her work, not only was I impressed with the quality of Fancy Films’ work, but we are also values-aligned businesses. Fancy Films is a fellow B Corp, like us, which gave me even more reason to want to work with her and her team. After meeting in person (pre-lockdown) it was clear to me that we’d work together well.
What has been the impact of the relationship on your business?
Femeconomy is such a generous community of carefully selected companies, which is why I was keen for Gillian to know about Femeconomy, as another women owned business, there’s no down side to growing this network. I love working with high performing women and Gillian makes it look so easy by being so approachable and down to earth. I find that being so aligned makes the work not feel like work, it’s pure joy to be around. I look forward to further collaboration in the future as Pearl unfolds their content strategy and continues to grow.
The impact of the relationship is two-fold because of the services we procured from Fancy Films and also because of the introduction to Femeconomy. The corporate video that Fancy created for us is world class and has helped us achieve our business results of engendering pride within our team, and externally communicating our value proposition at Pearl Consulting to external audiences clearly, with the right key messages and tone. The production standard is that of what would be produced for a multinational company with a huge budget, but Fancy was able to produce the corporate videos for us within a very reasonable budget and fast timeline.
Secondly, the introduction to Femeconomy has been great for us because not only have we procured additional services from members, but Femeconomy has also facilitated great networking opportunities for us, even in a COVID environment where we can’t meet face-to-face. There is also strong values alignment between Pearl Consulting and Femeconomy’s overall mission, so it’s been a very beneficial relationship so far, and good fit.
You are the female economy. Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female led brands.
Fancy Films and Pearl Consulting are Femeconomy Members. To learn more about joining Femeconomy, hit the big red button below: