BLOG FEATURE IMAGE Fabiola Gomez LUXit 20170502

Female Leader, Fabiola Gomez, LUXit

Fabiola Gomez, Founder and Director of LUXit, is disrupting the beauty industry by using technology. For those who don’t have time, the ability or the inclination to venture to the salon for beauty treatments, LUXit is the perfect solution. LUXit is an app and online web platform that you can use to schedule premium at home (or at your office) beauty services.

Fabiola originally started her career as a corporate lawyer, and then career transitioned into fashion. She undertook several general management roles, including with Camilla early in the label’s development. Another transition into the beauty industry followed, and Fabiola created Asyana natural sunless tanning. LUXit launched in early 2016 and is the genius culmination that ensued from Fabiola’s personal experience of working long hours as a lawyer and having difficulty accessing salons during business hours, and the experience and networks she cultivated working in the fashion and beauty industry.

You are disrupting the beauty industry with technology and a mobile network of beauty professionals. What was the aha moment that lead to LUXit’s creation and how did you make this vision a reality?

I’ve always been connected to the fashion, beauty and corporate worlds. My industry friends, colleagues and family knew me as the go-to person to find a talented makeup artist or spray tanner to visit them on site whether it be for a shoot or an event. I could see that the demand was not being met in a streamlined way, so LUXit was born.

My vision for LUXit develops as we grow, but my first steps were to extensively research the tech teams that would be building the app and putting together a support network who understand not only where we were, but where we needed to be on a larger scale.

As a non-technical Founder, how did you find the right technology companies to build your vision for LUXit? Are there any lessons in particular you would like to share?

Research! Knowledge is power and you should never stop learning. Keep asking the questions you need answered and work closely with your technology company. Review your work regularly and see where improvements can be made as your business develops, taking into account industry and customer demands.

How do you ensure all your LUXit partners give the customer a unique yet consistent experience? 

We meet all of our LUXit Partners and hand select them, backed by police checks, insurance and extensive accreditation in their area of expertise. It’s also about the feeling – how they connect with you and how they carry themselves. Our LUXit Partners are all incredibly talented and personable. It’s always a unique experience in terms of personality, but they all have their work down to a fine art so you know that someone visiting you at your home or office is going to be a seamless process.

What has been your greatest challenge?

Working with anything technical means that errors do occur, but we are thankful that we have a great line of communication with our tech team to work through any issues. In the end, a phone call with a real person on the other side is essential for a memorable customer service experience so I draw on the basics!

What are you most proud of?

Reaching over 350 LUXit Partners in Sydney alone just before our one year anniversary was a very proud moment. We want LUXit to be accessible to customers Australia-wide.

What’s one piece of advice for future female leaders?

Ask and you shall receive! You have to take risks and make yourself known even if it seems intimidating to do so, and you’ll never know if you don’t ask for what you want. 


You are the female economy. Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female led brands.

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Posted by Jade Collins - Femeconomy Director

Jade Collins has 20 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex multi-million-dollar change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience is invaluable for increasing gender equality in leadership across industries. Jade was a member of the Queensland Government's Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative and the 2019 CQU Alumni of the Year for Social Impact for her work with Femeconomy.