Blog image header Ebook Sam Trattles

Female Leader Conversations Ebook 2019

Women represent about 18% of quoted media sources when it comes to business. So, the stories of Australian female leaders go largely untold. Femeconomy’s female leader interviews with our community are a way to remedy this imbalance for the women achieving outstanding results in business.

Stories of female leaders, who typically pursue non-traditional, non-linear career paths are fascinating. We want to know in their words how they’ve reached the pinnacles of leadership. These trailblazing female  leaders’ stories, wisdom and friendship have left an indelible imprint on us, as they will on you. Enjoy!

Female Leader Conversations Ebook 2019

Female Leader Conversations Sam Trattles The Other Side of the Table cover

1. Sam Trattles, Founder, Other Side of the Table and Author.

Sam Trattles has negotiated and leveraged more than $450 million worth of deals and is the Author of I Love Negotiating

2. Pollyanna Lenkic, Entrepreneur, Author, Coach and Speaker

Pollyanna Lenkic has completed over 525 skydives and helps organisations create high-performing cultures and high-performing teams.

3. Michelle Redfern, Founder, Advancing Women in Business and Sport

AFR’s 100 Women of Influence, Michelle Redfern, asks, are women in sport progressing?

4. Amanda Webb, CEO, Xplore for Success

Amanda Webb shares what is missing from the diversity conversation.

5. Kyelie Baxter, Owner and Principal Accountant, IQ Accountants

Kyelie Baxter, a beacon for adopting technology in the accounting industry.

6. Brooke MacGregor & Tammy Stanton, Business Owners and Directors, Women in Power

Brooke MacGregor and Tammy Stanton are reducing children’s gender stereotypes.

7. Caroline McGuire, Australian HR Institute Non-Executive Director and Owner, Clariti Consulting

Caroline McGuire understands how leadership neuroscience can make highly qualified technical staff into leaders.

8. Dr Cathryn Lloyd, Director, Maverick Minds

Dr Cathryn Lloyd uses creativity and art as a central methodology to solve complex business problems.

9. Gillian Corban & Amanda Blair, Owners, Corban & Blair

Gillian Corban and Amanda Blair celebrate over 30 years in a successful retail business.

10. Judith Treanor, Owner, Temples & Markets

Judith Treanor, an intrepid modern day ethical East India Company adventurer.

11. Cecily McGuckin, CEO, Queensland Steel & Sheet

Cecily McGuckin, the only female CEO in the steel business in Australia.

12. Victoria Kluth, Managing Director, Araza

Victoria Kluth on starting with two employees and one client in 2013 to an award winning, technology consultancy now employing over 250 people and turning over $30m per annum.

13. Daile Drevins, Director, Salt Design

Daile Drevins on how technology and industry trends support, but don’t ever replace, good design.


You are the female economy. Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female led brands.

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Posted by Alanna Bastin-Byrne - Femeconomy Director

CEO of the house, community builder and a globetrotting nomad. Background in Marketing and Communications leadership in the UK and Australia.