BLOG IMAGE Christine Khor

Female Leader, Christine Khor, Co-Founder & CEO Peeplcoach

Christine Khor Co-Founder and CEO of Peeplcoach is pivoting her career for the third time. Initially Christine worked in corporate marketing for large multi-national brands, and then started her own successful business Chorus Executive, a specialist recruitment agency for sales and marketing professionals.

Peeplcoach is Christine’s latest venture, an on-demand coaching platform that boots individual and career wellbeing, to increase employee engagement and satisfaction. The common thread throughout her career is a talent for identifying and connecting people to opportunities where they can flourish. Peeplcoach‘s offering draws on a synthesis of Christine’s qualifications in coaching and career transition, and her extensive recruitment experience.

In addition to running both Chorus Executive and Peeplcoach, Christine was invited to join the Victorian Development Board of The Hunger Project in 2013 and since 2018 has been a Director on The Hunger Project’s National Board.

Tell us about your career journey, and how you have continued to reinvent yourself.

My career journey has been unorthodox and not the career path of a “good Chinese girl”. Like many Chinese children, I was groomed to be a doctor or lawyer. I am neither. I started my career in marketing working for organisations such as Kraft Foods (now Mondelez), Simplot Australia and Hallmark Cards.

Whilst in these roles I managed teams and I saw a gap in the market. It was hard to find great talent, so without any experience running a recruitment business I started a talent management and recruitment agency, focused on assisting and recruiting sales and marketing people. Now, in the third stage of my career I am the Co-Founder and CEO of Peeplcoach, an on demand career coaching platform.

What led you to start Peeplcoach?

I started Peeplcoach with a simple vision – to help build sustainable and profitable businesses by building engaged, committed and passionate workforces. Today’s business environment is complex and ever changing. Mergers, restructures, globalisation and digital disruption have created uncertainty for employees and pressure on employers.

Peeplcoach was created to support employees find fulfilment in their work and success in their career. When this happens employees are happier, more productive and creative. This results in more profitable, sustainable and successful businesses.

How does on-demand coaching work differently to more traditional approaches, and what are the benefits?

The key benefit of the Peeplcoach program is the accessibility of the program to all levels within an organisation, not just senior leadership.

Specifically, Peeplcoach provides:

  • Regular 1:1 coaching session with experienced executive coaches and industry experts to guide individuals through their career journey
  • On demand career and leadership exercises via our mobile first platform
  • Access to their own Master Coach anytime via our chat service
  • Accessible pricing – at less than $1200 per year Peeplcoach is less than 10% of traditional coaching programs.

Tell us how coaching impacts health and wellbeing and engagement.

What do the elite in any field, whether it is music, art, sport and business, have in common? They have focus, dedication, commitment and a coach. Research studies consistently prove the positive impact of executive coaching. Individuals feel greater confidence, have more clarity, feel in more control of their futures and have greater work life balance. Studies have indicated return on investment of up to 85%, increased employee engagement and loyalty and improved leadership outcomes.

Simply, coaching helps employees find greater fulfilment in their work and career success, and helps employers become more profitable and sustainable through a more engaged and capable workforce.

Advice for future female leaders

My one piece of advice for future female leaders would be to care less! One of the most beautiful things about women is how much we care. We care for our teams, our businesses, our families and our friends. But, caring too much can actually stop us from achieving what is best for us.

We need to care less about:

  • If people think we are bad mothers and partners if we work full time
  • If we are bad role models if we chose to work or not to work
  • If we are good enough for that next role
  • If we are too harsh when we reprimand a team member for poor performance
  • If your dream role pays less than our current role, but you love it
  • If your new role is demanding and pays you a lot of money
  • If we will disappoint other people if we do not meet their expectations
  • If we are too fat, too skinny, too short or too tall
  • What our friends are doing and what they think of us
  • If our house is dirty

Simply, we need to care less about what other people think, and care more about what makes us happy.


You are the female economy. Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female led brands.

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Posted by Jade Collins - Femeconomy Director

Jade Collins has 20 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex multi-million-dollar change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience is invaluable for increasing gender equality in leadership across industries. Jade was a member of the Queensland Government's Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative and the 2019 CQU Alumni of the Year for Social Impact for her work with Femeconomy.