Carol Fox

Female Leader, Carol Fox, Director Carol Fox & Co.

Carol Fox Director of Carol Fox & Co. has adapted lessons from her own elite professional sporting career in life saving, swimming, water polo and coaching and teaches individuals and teams how to apply them to perform with confidence, at work and at home.

Carol’s best-selling book Confident Communication for Leadersis the foundation of her masterclasses. The format provides leaders with the skills and formula to communicate clearly and have greater impact and influence in their business.

As the President of Women Sport Australia, Carol is a passionate advocate for gender equality in sport, believing that equitable pay, access to sporting facilities and media exposure is long overdue for female athletes.

Share your top 3 tips for confident communication for leaders.

1. Accept that people communicate differently and be willing to adapt to communicate with them in that way.

2. Never make someone else’s over reaction about you – stay grounded and have compassion.  

3.  Understand the power of your words on performance. Words have the capacity to disempower or empower people into action. 

When would a client engage your services for their team?

Clients that are keen for people in their team to learn more about themselves and each other so that they can enjoy being together each day, and perform at an even higher level. 

They want training that is going beyond the technical skills and teaching them how to communicate confidently and authentically, with clients and each other. 

How are lessons from elite sport transferrable to the workplace?

Elite sporting teams don’t have the luxury of time to waste working out how to be together for the best outcome. They  invest time and resources in setting a team up for success and teaching them how to communicate. And how to have have a unique understanding of how people respond to stress and pressure, so that they know how to support each other in the good and bad times. 

As Chair of Women Sport Australia, what are your aims for women and girls in sport?

That there are equal opportunities when it comes to pay, access to facilities and access to boards and executive positions.

That the media coverage of women in sport  increases from the paltry 12% it is at the moment to a position where images of women and girls in sport – playing sport and being athletic – are the norm. 

Your greatest challenge?

Overcoming my own extreme  lack of confidence to be able to do the special work I do now.

Most proud of

Apart from my family, the network of close friends and colleagues I have. They enrich my life on a daily basis.

Advice for future female leaders

Get out of your own way and believe in the best version of you.

Those limiting beliefs you may have about yourself  are just beliefs and they can be changed.

Be Kind – to yourself – and others that you lead.


You are the female economy. Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female led brands.

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Posted by Jade Collins - Femeconomy Director

Jade Collins has 20 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex multi-million-dollar change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience is invaluable for increasing gender equality in leadership across industries. Jade was a member of the Queensland Government's Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative and the 2019 CQU Alumni of the Year for Social Impact for her work with Femeconomy.