Feature Brand – Sportsgirl

For me Sportsgirl conjures memories of browsing the latest off-the-shoulder peasant blouses to the tunes of Wilson Phillips, Madonna, Cindy Lauper and Belinda Carlisle. Well guess what? Peasant tops are back in fashion and I plan to wander down nostalgia lane with you, right here, right now!

For many of us, Sportsgirl is synonymous with some of ‘firsts’ in our lives. First pocket money splurge, first school dance and first kiss. My best friend met her husband at a party wearing a floral Sportsgirl baby doll dress borrowed from my wardrobe. Sportsgirl is still dressing Aussie tweens, teens and women through the fun, flirty, wonder years of their lives. Here are some Femeconomy curated offerings from their current collection.

Off the shoulder! lace dress


Essential summer tote bag


Beach dress


Stylish casual sandals


Ladylike lace skirt


Enjoy browsing Sportsgirl, but first put your Bananarama cassette in the walkman.

Posted by Jade Collins - Femeconomy Director

Jade Collins has 20 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex multi-million-dollar change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience is invaluable for increasing gender equality in leadership across industries. Jade was a member of the Queensland Government's Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative and the 2019 CQU Alumni of the Year for Social Impact for her work with Femeconomy.