Feature Brand – Sportsgirl

For me Sportsgirl conjures memories of browsing the latest off-the-shoulder peasant blouses to the tunes of Wilson Phillips, Madonna, Cindy Lauper and Belinda Carlisle. Well guess what? Peasant tops are back in fashion and I plan to wander down nostalgia lane with you, right here, right now!

For many of us, Sportsgirl is synonymous with some of ‘firsts’ in our lives. First pocket money splurge, first school dance and first kiss. My best friend met her husband at a party wearing a floral Sportsgirl baby doll dress borrowed from my wardrobe. Sportsgirl is still dressing Aussie tweens, teens and women through the fun, flirty, wonder years of their lives. Here are some Femeconomy curated offerings from their current collection.

Off the shoulder! lace dress


Essential summer tote bag


Beach dress


Stylish casual sandals


Ladylike lace skirt


Enjoy browsing Sportsgirl, but first put your Bananarama cassette in the walkman.

Posted by Jade Collins - Femeconomy Founder

Mother, wife, daughter, determined dreamer. Lover of books. Background in Human Resources leadership in global organisations.