Feature Brand – Birdsnest

Birdsnest was started by Jane Cay in the tiny 8,000 person town of Cooma, NSW in 2004. The women’s clothing business has grown from a small town boutique to a more than $20 million annual turnover Australian success story through the introduction of online sales. They literally ran out of women in the Snowy Mountains, says Jane.

So Femeconomy friendly that I hardly know what to write about first, so I have gone with a list:

  • An amazing array of my personal favourite Femeconomy friendly brands, including: Leina Broughton, Lazybones, Wish, Sacha Drake, Emily & Fin…the list goes on
  • Birdsnest has recently teamed up with Taryn Brumfit’s Body Image Movement. “We’re saying no to photoshopping women– so all curves, laugh lines, crows feet and freckles are staying in our shots.”  Jane says.
  • You can search for clothes by: Body Shape (YES!), Personality, Occasion, Collection, Colour and Size. The Body Shape options include search terms like “small boobs”, “cover arms”, “round tummy”, “straight hips”. That is service people!
  • There are no official start and finish times at Birdsnest and a plethora of flexible working options, including split shifts for parents. Unsurprisingly most employees are female (at one time they employed more ‘Sarahs’ than men).

Birdsnest has nailed an incredibly customer friendly business model, offering 365 days to return your purchase. They also encourage you save your individual measurements which appear in the ‘Sizing Guide’ tab on each item page so you can match your measurements to the size that will be your best fit. Here are some of my favourite picks from their current collection:

Claudia Knee Length Dress


Persuit Jacket – great colours available


Wrap cap sleeve dress


Sizzling summer frock


Essential linen shirt


Enjoy shopping the entire sensational Birdsnest collection.

Posted by Jade Collins - Femeconomy Director

Jade Collins has 20 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex multi-million-dollar change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience is invaluable for increasing gender equality in leadership across industries. Jade was a member of the Queensland Government's Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative and the 2019 CQU Alumni of the Year for Social Impact for her work with Femeconomy.