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Fancy Films Managing Director, Keryn Nossal

Keryn Nossal, Managing Director of Fancy Films and Board Member of Women in Film and Television Victoria, is consciously and single mindedly pursuing her legacy of leaving a more inclusive and sustainable world for future generations. Through embedding this into the core of her B Corp certified  20 year old business Fancy Films, Keryn uses the medium of screen and storytelling to transform culture, shift minds and create lasting social impact.

Her pro bono work for the Melbourne Indigenous Transition School (MITS) led to a personal commitment taking on the role of host mum to two schoolboys from Tiwi during 2021 and 2022.

How does Fancy Films embed business for good into its core business?

Our B Corp business model is “Designed to Give,” which recognises a standing commitment to provide significant portions of company profits, revenue, equity or time to charitable causes. In other words our paying clients contribute to funding our pro bono and social impact work.

We are a B Corp because I’m passionate about accelerating a global cultural shift which is redefining success in business to build a more inclusive and sustainable economy.

It’s pushing us to be a better business.

What can businesses do to deliver meaningful social impact?

They can certify to become part of the B Corp Community! For us the stories we make through our short films amplify voices, shed light on important issues and create social impact. That impact is measured …paving the way for positive change.

I believe we are here to make an impact.

For me, I have a vehicle for that, Fancy Films, which involves creativity and defiant optimism. Most companies can find that vehicle and a way to make that impact if they look.

Tell us about your personal journey and interest in Reconciliation and pro bono work with the Melbourne Indigenous Transition School (MITS).

My family hosted two schoolboys from Tiwi in 2021 and into 2022, this happened through my pro bono work for their school MITS.

If you define your purpose, you can use your job as a platform for change. For me, my legacy is about making as much positive change as you can, affecting as much doing as much as you possibly can. If I don’t do the things that create a positive impact, then I do not feel fulfilled.

Reconciliation is not something that one decides to do – it’s a process, which for me began when I walked the Sydney Harbour Bridge with my family in 2000. It’s been a process that has involved making a conscious decision to make friends with Aboriginal and Torres Strait Islander people. Using my work as an opportunity for those friendships led to MITS asking me to make the first of many pro bono films to help spread the word of their good work, and attract support, funding and philanthropy. That work led to MITS asking me to become a host mum to two year 7 boys.

Today I feel grateful that their parents trusted me to be a host mum and that I have many Indigenous friends and colleagues. As Reconciliation Australia CEO, Karen Mundine says “The real work of reconciliation happens in our everyday actions and interactions; where we live, work, learn and socialise.”

How have you used film to capture hearts and minds to embrace change?

Fancy has been built on a strong foundation of quality productions specialising in factual content for orgnisations, governments and universities. We have evolved into a new era of creative communications where our mission brings all facets of creative ideas to drive purpose driven content for strategic engagement and social impact.

We are committed to creating lasting impact by contributing to the conversation around the key themes of homelessness & disadvantage, inclusion & diversity including gender equality, Indigenous education and cross-cultural awareness.

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Posted by Jade Collins - Femeconomy Director

Jade Collins has 20 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex multi-million-dollar change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience is invaluable for increasing gender equality in leadership across industries. Jade was a member of the Queensland Government's Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative and the 2019 CQU Alumni of the Year for Social Impact for her work with Femeconomy.