Enrica Centorame Founder and Director of Global Forwarding runs a multinational logistics company from Cairns, supplying international and domestic freight forwarding, that she started 15 years ago and built from the ground up. As the first certified woman owned logistics company in Australia, Enrica is a champion for supplier diversity, and supporting women in business. She recently collaborated with EY to produce a white paper, titled Advancing Women Owned Businesses in the COVID-19 Recovery, advocating that Government should legislate inclusion of women owned and women led businesses in Government and business procurement activity.
Why does being a certified Women Owned Business create opportunity?
Being a Certified Woman Owned Business gives us the opportunity to engage in discussions with Organisations we would not otherwise have access to.
These discussions lead to securing new business and developing networks which bring the potential for greater engagement. Another aspect, which we often overlook, are the extraordinary friendships with amazing women in advocacy, like Femeconomy and other Certified women owners globally.
Working with SMEs
How does Global Forwarding add value to SME clients?
Global Forwarding is an SME. We therefore understand the pressures our clients and prospects are confronted with. We aim to provide the best possible solution and see where efficiencies can be gained their respective supply chains. Sometimes it is good old fashioned common sense combined with innovative technology and a sense of humour.
How has relocating improved your work and family life?
Opening a branch and relocating to Cairns was one of the best decisions of my life. Holistically whilst the team at HQ were working from home during 6 lockdowns it was a good use of time for me to be in Regional Australia developing a new client base. At first it was hard as I missed Melbourne friends, the footy, the NGV and its majestic exhibitions and of course team Global at HQ – then COVID lockdowns hit and what timing to get out of Melbourne! So I am blessed that lockdown for me was with my family, who are all in Cairns. I even managed to get my dog to Cairns thankfully.
There is so much opportunity but very expensive moving freight regionally, it is a discussion I have started having with Local, State and Federal Government. There’s such a chronic underinvestment in infrastructure, which came as a shock. With the Brisbane Olympics in 2032, the opportunities for growth in QLD and FNQ will be significant and we’re here to capture them. Our Cairns Branch has strong focus on Defence, Marine and infrastructure logistics.
Being regional has given me a whole new look at the business, new opportunities, a deeper connection to Country and Indigenous communities. The weather is amazing, SES QLD were incredibly welcoming (even for Victorians). The SES community is very much my second family. Honestly I am the happiest I have ever been, it is such a great part of the world. Pretty much a 2 or 3 hour flight gets us to Brisbane, Sydney and Melbourne and Auckland, so it is close enough to remain connected to major hubs and all of our Branches.
How has this driven your business growth?
Our personal brand – who we are, our ethos, our beliefs, values and vision is the other side of our business brand – the two walk hand in hand.
It has driven business growth as people want to work with people they are aligned with. Personal procurement principles have also contributed to our growth.
You are the female economy. Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female led brands.
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