black wardrobe

Don’t apologise for a black wardrobe

Fashion Weekly’s Director, Stacey O’Keeffe shares 12 reasons on why she has a black wardrobe. I personally support this because my wardrobe is decidedly black, featuring classics that stand the test of time. Plus, I swear I am colour-blind. I also look like Wednesday from the Addams Family, so I may as well support that look wholeheartedly. I have selected some Femeconomy approved pieces to black up your wardrobe based on Stacey’s fashionista advice.

Fashion is loaded with symbolism which means your style, aesthetic and colour preference speaks volumes about your personality, right? Wrong. I confess, I have an unapologetic black wardrobe but that does not mean people should stereotype and label me. Ladies, if you’re an avid lover of non-existent colours (a.k.a. black) then fret not, because I understand you and how this can be a blessing and a curse. So on that note, here are 12 unapologetic reasons why I’m inviting you to celebrate our mysteriously-dark fashion choices, together.

We’re basically a walking piece of art

Black acts as a blank canvas for you to dress up or down with accessories. We’re able to accessorise and play with different metals, styles and yes, colours. A hint of deep red on a cuff, a touch of satin gold on a necklace or an array of glistening stones on a cocktail ring. Everyday we are able to create and recreate.

Samantha Wills’ Wildest Dreams Hoop Earrings in Antique Gold

Wildest Dream Hoop Earrings

Missoma’s Silver Diamond Open Eye Charm Necklace

silver diamond open eye charm necklace

Always timeless

In 10 years time we will not be hating on our photos because we chose to wear some hideous colour of the season. We won’t be found in loud prints either – so our wardrobes are basically in safe mode 24/7 and we are totally OK with that.

It’s the epitome of fashion

It gives us an edge and is forever chic. Considering our love for fashion, I don’t feel like this is a ‘colour’ we should have to justify. Black says play me up or down whenever, however.

This Cowl Neck Black Top from Sacha Drake courtest of Birdsnest is forever chic.


Decjuba’s Short Sleeve Drawstring Dress for a brunch date

Decjuba short sleeve drawstring dress

It takes us places

We will always fit in. Never overdressed or under-dressed. We are always ready for the occasion and can easily amp it up with a red lip or unwind with ballerina flats.

Black forgives

It’s forgiving and will hide a multitude of sins (yes, I’m looking at you red wine). If we want to look slimmer – then we say hello to black. If we don’t want to fuss about where we can or cannot sit – again we say hello to black. It is basically our most trustworthy friend.

No we are not depressed or in mourning

Black makes us happy, so yes we are happy people.

Stacey O’Keeffe is tStacey O'Keefe Fashion Weeklyhe Director at Fashion Weekly, a personal stylist and media influencer

Her goal is to inspire and empower women and men globally. When she’s not obsessing over the latest runway collections, scrolling through Instagram or styling photoshoots, you can find her dining out with friends and family or curled up at home sipping on red wine while watching Sex and the City reruns.



ABOUFemeconomy badge of approvalT FEMECONOMY

Women make over 85% of purchase decisions. You’re Femeconomy. We want to help you shop brands with female leaders to create gender equality. The power is in your purse.

Femeconomy approved brands have at least 30% of women on the Board of Directors or are 50% female owned. So far over 700 brands meet our criteria. Look for our badge to shop Femeconomy approved brands.

Female leaders will create gender equality. #femeconomy #shop4equality


Femeconomy enews sign up

Posted by Alanna Bastin-Byrne - Femeconomy Director

CEO of the house, community builder and a globetrotting nomad. Background in Marketing and Communications leadership in the UK and Australia.