Deanne Boules

Deanne Boules, Founder & Chief Enabling Officer Insync Workplace Solutions & Your Virtual Advisory Board: Female Leader Conversations

Deanne Boules is the Founder & Chief Enabling Officer of Insync Workplace Solutions and Your Virtual Advisory Board. She dislikes the title CEO believing her role is not about being an executive, it’s about enabling others, her internal team, clients and community, to succeed.

How do you help create physically and psychologically safe workplaces?

Insync Workplace Solutions uses the latest neuroscience and positive psychology research enabling us to understand the human brain and how it works (including its limitations). We then work with our clients to educate and empower them to implement practical, human-centred, fit for purpose solutions, practices and habits that engage their people and create sustainable change.

What really changes organisational culture?

Fundamentally people change culture, not slogans and posters on the wall. We all want to bring our whole authentic selves to our work, feel valued and have a sense of purpose and belonging that enables us to thrive. Neuroscience research shows positive feelings influence satisfaction, connection,
motivation and engagement, all associated with productivity, performance and quality. Emotions drive our behaviour, so when leaders understand and influence how people feel, they can understand and influence behaviour. To change organisational culture we need to humanise it and create a psychologically safe workplace.

What are the benefits of a Virtual Advisory Board?

They provide businesses with cost effective, timely access to the knowledge, skills, expertise and strategic advice and governance they need, but don’t have in their business. They can also enhance businesses reputation and credibility in the marketplace, increase consumer and investor confidence and provide independent insight into market trends. Because they are virtual, you are not limited by geography nor do you have prohibitive travel costs.

When should business owners consider engaging a Virtual Advisory Board?

Speaking from experience, I honestly wish I had engaged an advisory board when I was starting my business. When I look back now I see the mistakes I made and how much time, energy and money I wasted trying to do things myself. Your Virtual Advisory Board caters for businesses at all stages of their business journey. If you aren’t ready for the full advisory board experience, we have community membership options, one off coaching, mentoring or Ask An Expert support. We are also running our first Business Redefined Summit on Hamilton Island in June 2023.


2023 Female leader conversations Ezine front cover


Choose female led brands. Create gender equality.

Femeconomy educates consumers, business owners and budget owners on how their purchasing decisions can create gender equality.

Femeconomy identifies and amplifies companies that have at least 30% women on the Board of Directors or are 50% female owned.

Companies with female leaders are more likely to have workplace flexibility and less likely to have a gender pay gap, so they are helping to create gender equality for their employees and communities.

Posted by Jade Collins - Femeconomy Director

Jade Collins has 20 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex multi-million-dollar change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience is invaluable for increasing gender equality in leadership across industries. Jade was a member of the Queensland Government's Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative and the 2019 CQU Alumni of the Year for Social Impact for her work with Femeconomy.