BLOG IMAGE Chris Khor, Peeplcoach resize

Chris Khor- For Profit Business with Not for Profit Purpose

Christine Khor shares her decade long journey with The Hunger Project and how her for profit business Peeplcoach is underpinned by THP’s not for profit purpose principles.

In 2012 I went to Uganda with The Hunger Project and that trip literally changed my life.  I came back from Uganda with the vison of a life that was more fulling and purposeful for me, my family and for my business and over the last 12 years I have  changed everything in my life….except my husband!

I was challenged and inspired by the people, but particularly the women, who had nothing compared to our standards – no education, no resources, very little freedom or choice – who were building lives with purpose.

My goals were simple:

  1. I wanted to love what I was doing.
  2. I wanted to make an impact and leave a legacy for others.
  3. I wanted to work with like minded people.

In may ways the purpose for Peeplcoach is the business or career extension of the purpose of The Hunger Project. At THP the purpose is to end world hunger through the education and empowerment of women. The pillars that underpin the work they do are leverage, mindset, community and leadership. These pillars are also relevant at Peeplcoach as we achieve our mission is to  accelerate personal, professional and business impact for ALL by making coaching accessible to all.

  1. Leverage: We leverage partners and networks such as Femeconomy, WEConnect International, Business in Heels and triiyo to build our awareness and message to allow us to support others.
  2. Mindset: Everyday we work with leaders in organisations such as Boeing, Vicinity Group, Honeywell and Bega Foods encouraging them to reframe and find another way. We also do this internally – what can we do differently, who else can we talk to and learn from, why?
  3. Community: How can we share and ‘leverage” our resources to support those around us. At Peeplcoach we have invested over $40,000 in the last few years which has allowed us to further amplify and accelerate our mission. Our investment in The Hunger Project has contributed to hundreds of thousands of individuals now living with self reliance and self respect.
  4. Leadership: It is all about leadership. Leaders create a vision of a future, they commit to be uncomfortable and to push themselves and then they act.

For me, being successful in business, and in life, is not only about the share price and return on investment (although these are important metrics). It is about the positive and sustainable impact and the difference you can make to everyone around you – customers, employees, managers, your community and yourself!

As you go about your business and life today ask yourself what impact are you making and are you proud of it? If not, change it.

If you would like to support The Hunger Project to end world hunger donate here.


You are the female economy. Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female led brands.

Peeplcoach is a Femeconomy Platinum Member. To learn more about joining Femeconomy, hit the big red button below:

Submit your brand red blog post

Posted by Jade Collins - Femeconomy Director

Jade Collins has 20 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex multi-million-dollar change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience is invaluable for increasing gender equality in leadership across industries. Jade was a member of the Queensland Government's Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative and the 2019 CQU Alumni of the Year for Social Impact for her work with Femeconomy.