7 November, 2016
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Gender Equality – A story of hope, optimism and perseverance

Emotion is contagious That’s why people generally prefer to be around other people who are happy, joyful, energetic and optimistic. Most people prefer to experience fun and celebration. Bad news is depressing, and there’s more than enough of it going around these days, so a lot of people choose to...

3 November, 2016
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White Ribbon Day, Penelope Twemlow’s Story

You may have read our Feature Leader profile of Penelope Twemlow earlier this month. There is a second part to Penelope’s leadership journey. Yes she is a CEO and Board Chair of two boards. She is also a survivor of domestic violence. She has become a passionate advocate for initiatives to stop...

3 November, 2016
White Ribbon Day

White Ribbon Day, 25 November, Gender Equality

25 November is White Ribbon Day, a day aimed at preventing men’s violence against women. Intimate partner violence is the most common type of violence against women, affecting 30 per cent of women worldwide. Why do we have White Ribbon Day? In Australia, violence against women is a serious problem, meaning:...

19 October, 2016
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David Jones vs Myer

These two retail heavy weights go head to head. Variety of products? Check. Central locations? Check. Well-known model to spearhead advertising campaign? Check. Black and white logo? Check. However, there is one stark difference. David Jones meets the Australian Institute of Company Director’s target of 30% women on the Board...

17 October, 2016

Which Big 4 Bank is Femeconomy friendly?

[We are pleased to provide an update. At April 2018, 3 of the Big 4 banks are Femeconomy approved – CBA, ANZ and NAB.] The Commonwealth Bank meets the Australian Institute of Company Director’s target of 30% women on the Board of Directors. Why should you care? We’re all busy....

8 October, 2016
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Gender Equality – International Day of the Girl

Why do we celebrate the International Day of the Girl Child? Good question. Some months ago I explained Femeconomy to a well known male television personality. His immediate reaction was to loudly exclaim, “not another women’s thing! I hate all those women’s things! I suppose it’s all our [men’s] fault...

4 September, 2016
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Gender Equality – Happy Father’s Day

It’s Father’s Day in Australia, and I would like to pay tribute to my Dad and his pivotal role in developing my passion for gender equality. Who is Greg Bastin-Byrne? My Dad’s a reserved, thoughtful man who doesn’t waste words. He grew up on a farm. Then ran the hobby...

1 September, 2016
Australian Women's Progress Gender Equality

Australian Women’s Progress

It has been noted by some wise folk that women’s rights are human rights, and that gender equality is fundamentally about a fair go for everyone. These two principles Femeconomy passionately subscribes to and we hope that you are right behind us. If you are one of the approximately 50%...

30 August, 2016

The Femeconomy Effect

Women make over 85% of purchase decisions. In Australia alone during 2015 this equated to over $185 billion in total (online purchasing was over $13.3 billion). Yes, it’s a LOT of money. And it’s in our hands where we choose to direct it. If women buy from brands that have women in leadership, those companies will profit.