4 February, 2020
Femeconomy.com creates a legacy

Femeconomy.com Creates a Legacy

A Place in History Late last year, we were contacted by the State Library of Queensland (SLQ), who requested our permission to archive Femeconomy’s website to the Australian National Web Archive. This means Femeconomy will be able to be accessed by the public globally in perpetuity. The reason Femeconomy was...

4 February, 2020
Tamra McMahon

Tamra McMahon, Founder, Salted Cure

Tamra McMahon left behind the high stress world of corporate finance and relocated to stunningly beautiful Byron Bay, to found her own business Salted Cure. Salted Cure blends and locally produces organically infused Salt and Olive Oil with mouthwatering combinations such as Ginger and Lemongrass Celtic Salt, and Garlic and...

23 January, 2020
Gender Equality Procurement toolkit

Policy: Creating Gender Equality through Procurement

Femeconomy has partnered with The 30% Club and leading Australian Board Directors to develop a Gender Equality Procurement Policy, to support organisations to implement procurement strategies that create gender equality across their supply chains, and foster ethical supply practices. WOMEN LED BUSINESS The Australian Government report that 34.8% of Australian...

23 January, 2020
Gender Equality Procurement toolkit

Toolkit: Creating Gender Equality through Procurement

Femeconomy has partnered with The 30% Club and leading Australian Board Directors to develop a Gender Equality Procurement Toolkit, to support organisations to implement procurement strategies that create gender equality across their supply chains, and foster ethical supply practices. PROFIT AND PURPOSE Companies with gender balanced leadership are more profitable...

20 January, 2020
BLOG IMAGE Pascale Helyar-Moray

Pascale Helyar-Moray, Founder & CEO, Super-Rewards

Pascale Helyar-Moray Founder and CEO Super-Rewards is a serial entrepreneur and committed gender equality advocate. Her career background in financial services gave her a unique insight into the structural impediments that led to women retiring with inadequate superannuation balances. As a Director of the Australian Gender Equality Council, Pascale gained...

14 January, 2020
Female Leader Conversations Blog Image

2020 Female Leader Conversations EZine, Issue 1

2019’s Women for Media report states women represent 18% of sources in business reporting. Femeconomy’s female leader interviews with our community are a way to remedy this imbalance for the women achieving outstanding results in business. Femeconomy’s Female Leader Conversations Ezine Issue 1 is resonant with thought leadership and career...

8 January, 2020
Amanda Patterson

Amanda Patterson, Principal & Licensee, Local Realty Sales & Rentals

Amanda Patterson started Local Realty Sales and Rentals in Tweed Heads in 2011, determined to drive a culture of transparency and customer centricity. She also set out to provide a work environment encouraging her team to embrace a balanced lifestyle, including remote work. Amanda has leveraged technology to develop a...

7 January, 2020
BLOG IMAGE When a flower doesn't bloom

When a Flower Doesn’t Bloom, You Fix the Environment

WHAT HAPPENS WHEN A FLOWER DOESN’T BLOOM When considering strategies about how to close the leadership gender gap, I often think about this quote: “When a flower doesn’t bloom, you fix the environment, not the flower.” I think about when a flower doesn’t bloom when I am asked to run...

7 January, 2020
BLOG IMAGE I need a wife

I Need a Wife

The Spice Girls sang “So tell me what you want, what you really really want” back in the 1990’s. My two kids were 6 and 2 at the time that song was released. I wish someone had asked me then what I really really wanted. I would have said, can I have a...

19 December, 2019
BLOG-feature-Gender-Equality-Progress-Report-Update

Femeconomy Retail Gender Equality Progress Report January 2020

Last week, we updated our brand directory. It’s an informative process of reviewing each record against our criteria, re-researching each brand’s leadership composition, and amending our website directory to reflect any changes. Over 880 brands meet our criteria. When we started Femeconomy it was just over 700. It is important to communicate and celebrate the positive...

12 December, 2019
Kay Lloyd

Kay Lloyd, Owner, Think Purple Art Studios

Artist Kay Lloyd started Think Purple Art Studios in regional Tweed Heads in 2016, with an aim to bring her community together through art, and provide a safe place for people to connect with their creativity. With a background in fine arts, Kay provides an environment that encourages children, teens,...

12 December, 2019
Emily Keys

Emily Keys, Owner, Emily K Creative

Emily Keys left her corporate career in the city, and from the rural town of Kyogle in Northern New South Wales founded Emily K Creative, a photography and styling business that specialises in creating professional content for online businesses. Emily K Creative has grown rapidly, serving clients Australia wide and...