Bloomingdale's shopfront

Feature brand – Bloomingdale’s

I loved NYC. My husband and I spent a week there in April 2009. Each day we’d pick a neighbourhood to explore on foot. New Yorkers were wonderfully outgoing and friendly (to my surprise). How strange it felt to be in a new city that feels so familiar instantaneously. I’d already walked the Brooklyn Bridge, seen jazz on Bleeker Street and eaten a pastrami sandwich through characters in film. So doing it all for myself the first time evoked a displaced déjà vu that I hadn’t experienced anywhere else in the world.

NYC was also synonymous with high-heeled, fast walking women with oversized shopping bags and sunglasses. And one of the biggest department stores is Bloomingdale’s. Although Bloomingdale’s was started by brothers in 1860 with the 19th Century fad of the hoop skirt, Femeconomy can confirm that Bloomingdale’s have moved into the 21st Century and are on the path to gender equality. So, without further ado, here are my Bloomingdale picks curated for you over a cup of cawfee:

Retro power dressing












Sunset + Spring accessories



What to wear where feature












Kelly Wearstler’s bedding collection and their Fashion Director finds










90s throwbacks

Bloomingdale's picks

Enjoy browsing Bloomingdale’s, whilst sipping a martini and dreaming of a sunset on the New York skyline.

Posted by Alanna Bastin-Byrne - Femeconomy Director

CEO of the house, community builder and a globetrotting nomad. Background in Marketing and Communications leadership in the UK and Australia.