3 October, 2016

Latest post

Feature Brand – Sportsgirl

For me Sportsgirl conjures memories of browsing the latest off-the-shoulder peasant blouses to the tunes of Wilson Phillips, Madonna, Cindy Lauper and Belinda Carlisle. Well guess what? Peasant tops are back in fashion and I plan to wander down nostalgia lane with you, right here, right now! For many of us,...

1 October, 2016
Bloomingdale's shopfront night

That’s a wrap Bloomingdale’s!

We want to make life easy for you. So, we’ve collated all the Bloomingdale’s products we’ve featured this week into one nice laundry list below. Happy shopping! McQ Alexander McQueen Tee The classic tee goes graphic thanks to signature swallows that take flight across McQ Alexander McQueen’s iconic design.  ...

26 September, 2016
Bloomingdale's shopfront

Feature brand – Bloomingdale’s

I loved NYC. My husband and I spent a week there in April 2009. Each day we’d pick a neighbourhood to explore on foot. New Yorkers were wonderfully outgoing and friendly (to my surprise). How strange it felt to be in a new city that feels so familiar instantaneously. I’d already walked the Brooklyn...

14 September, 2016

Feature Brand – Witchery

Women love Witchery and so does Femeconomy Their classic and on trend sculptured pieces are comfortable and suave. Fashion yourself, your fellow and your bambinos in Witchery and feel confident in their quality styling. Witchery pieces I would love to own

14 September, 2016

Feature Category – Homewares

Your home is your castle, your style statement, your refuge, your party palace. Sometimes we feel guilty for refreshing our home’s appearance because the money would be better spent elsewhere. So, to alleviate that guilt, we want to showcase some Femeconomy friendly brands. If anyone asks, “What did you buy...

4 September, 2016

Gender Equality – Happy Father’s Day

It’s Father’s Day in Australia, and I would like to pay tribute to my Dad and his pivotal role in developing my passion for gender equality. Who is Greg Bastin-Byrne? My Dad’s a reserved, thoughtful man who doesn’t waste words. He grew up on a farm. Then ran the hobby...

1 September, 2016
Australian Women's Progress Gender Equality

Australian Women’s Progress

It has been noted by some wise folk that women’s rights are human rights, and that gender equality is fundamentally about a fair go for everyone. These two principles Femeconomy passionately subscribes to and we hope that you are right behind us. If you are one of the approximately 50%...

30 August, 2016

The Femeconomy Effect

Women make over 85% of purchase decisions. In Australia alone during 2015 this equated to over $185 billion in total (online purchasing was over $13.3 billion). Yes, it’s a LOT of money. And it’s in our hands where we choose to direct it. If women buy from brands that have women in leadership, those companies will profit.