13 October, 2016

Latest post

Feature Brand – Birdsnest

Birdsnest was started by Jane Cay in the tiny 8,000 person town of Cooma, NSW in 2004. The women’s clothing business has grown from a small town boutique to a more than $20 million annual turnover Australian success story through the introduction of online sales. They literally ran out of...

8 October, 2016

Gender Equality – International Day of the Girl

Why do we celebrate the International Day of the Girl Child? Good question. Some months ago I explained Femeconomy to a well known male television personality. His immediate reaction was to loudly exclaim, “not another women’s thing! I hate all those women’s things! I suppose it’s all our [men’s] fault...

4 October, 2016
Halloween blog feature


Halloween’s popularity has surged in Australia over recent times. Initially I was perplexed by the rapid adoption of trick or treating. I also found the tiny monsters running around the neighbourhood quite disturbing. My sentiment changed when we moved to Murwillumbah, Australia and lived on a cul-de-sac with wonderful neighbours. Halloween...

4 October, 2016

That’s a wrap Samantha Wills!

We hope you enjoyed perusing our Samantha Wills favourites as much as we did! Here they are all together, for your browsing convenience. Have fun shopping! Wild Fox Drop Earrings – Black Crystal Sunshine & Saltwater Bracelet – Silver Bohemian Bardot Ring – Moonstone Solstice Blush Grand Cuff – Rose Gold...

4 October, 2016
Samantha Wills rings

Feature Brand – Samantha Wills

Bohemian luxe, covet, wanderlust, exotic are just some of the words that spring to mind as I browse Samantha Wills’ delectable jewellery collection. It is an ocular feast for someone who loves jewellery as much as I. Samantha Wills is a home grown Australian brand, rapidly turned international, and has become...

3 October, 2016

That’s a wrap Sportsgirl!

We know you are busy, so we have combined our Sportsgirl featured products from this week into one post. Have fun shopping! Linen Cut Out Tee Off Shoulder Crinkle Top Cape Jacket Alicia Whip Stitch Saddle Bag Nude PU Mini Skirt Clean Lines Circle Necklace Weekender Sneaker Lace Tie Front Dress...

3 October, 2016

Feature Brand – Sportsgirl

For me Sportsgirl conjures memories of browsing the latest off-the-shoulder peasant blouses to the tunes of Wilson Phillips, Madonna, Cindy Lauper and Belinda Carlisle. Well guess what? Peasant tops are back in fashion and I plan to wander down nostalgia lane with you, right here, right now! For many of us,...

1 October, 2016
Bloomingdale's shopfront night

That’s a wrap Bloomingdale’s!

We want to make life easy for you. So, we’ve collated all the Bloomingdale’s products we’ve featured this week into one nice laundry list below. Happy shopping! McQ Alexander McQueen Tee The classic tee goes graphic thanks to signature swallows that take flight across McQ Alexander McQueen’s iconic design.  ...

26 September, 2016
Bloomingdale's shopfront

Feature brand – Bloomingdale’s

I loved NYC. My husband and I spent a week there in April 2009. Each day we’d pick a neighbourhood to explore on foot. New Yorkers were wonderfully outgoing and friendly (to my surprise). How strange it felt to be in a new city that feels so familiar instantaneously. I’d already walked the Brooklyn...

14 September, 2016

Feature Brand – Witchery

Women love Witchery and so does Femeconomy Their classic and on trend sculptured pieces are comfortable and suave. Fashion yourself, your fellow and your bambinos in Witchery and feel confident in their quality styling. Witchery pieces I would love to own