10 January, 2017
BLOG IMAGE Female Leader Linda Greene v2 20170110

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Female Leader, Linda Greene, Identity Direct

2017 is a big year for Linda Greene, Founder of Identity Direct, as it heralds the enviable milestone of 25 years since the business started. Identity Direct started as a publishing business, offering unique personalised children’s books that put children at the heart of the story, with the intent to nurture a...

9 January, 2017
BLOG FEATURE IMAGE Back to school clothing 20170109

Back to school clothing

I tend to wait until a week or two before school starts to purchase clothing for the new school year. My observation is that children will grow at unprecedented rates during school holidays. Maybe it’s the sun, and unlimited access to free range snacking? Or the intense amounts of protein on...

7 January, 2017
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Healthy, Wealthy and Wise

January and the start of the New Year typically includes reflection on what we want out of the year ahead, as well as behaviour and habits we would like to change. Our lives are packed to the rafters with stuff we have to do. To help you to commit to the goals...

4 January, 2017
Advancing Women

My All Time Favourite “F” Word, by Michelle Redfern

During this quest we are on to advance gender equality, we have met many amazing, talented, executive women and female entrepreneurs. One who stands out in the crowd is Michelle Redfern. Comfortable in her own skin, with an intellectual executive presence honed in corporate board rooms, she is also 100% authentically...

3 January, 2017
Back to school bags and lunch boxes

Back to school bags and lunch boxes

You are slowly emerging from the New Year fog. The recycling bin is still overflowing with Christmas cardboard (and maybe a few vino bottles). All of a sudden you hear a thud on your front lawn. Was it a bird? Was it the postie? No, it was the largest ream of...

30 December, 2016
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Female Leader, Judith Treanor, Temples and Markets

Judith Treanor, Founder of Temples and Markets, reminds us of an intrepid modern day East India Company adventurer. With an irrepressible passion for South-East Asian design, Judith has created Temples and Markets to showcase the region’s emerging designers and artisans on a global stage. 95% of products are handmade. All are...

22 December, 2016
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Boxing Day Sales 2016

For those who wait patiently until Boxing Day Sales to pick up the best value bargains after Christmas, here are some suggestions on Femeconomy approved brands offering excellent deals. I generally wait until the new year sales to restock linen, children’s clothes, underwear (because we all have our favourite brands!),...

20 December, 2016
Christmas drinks

Christmas drinks

I am imagining the scenes across Australia on Christmas Day as people raise their glasses to the year that’s been. Some will chink glasses in a refined fashion. Some will have a sip here and there as they buzz about looking after guests. A few will get caught up in the...

19 December, 2016
Jenine Beekhuyzen Part 1

Female Leader, Dr Jenine Beekhuyzen, Tech Girls Movement Foundation, Part 1

I sat down with Tech Girls Movement Foundation CEO, Dr Jenine Beekhuyzen for a chat. In 2016 Jenine was named in Australia’s 100 Women of Influence for her work in advancing gender equality in the tech sector through the Tech Girls Movement Foundation. Entrepreneurship is part of this woman’s soul and it’s catching. Girls...

14 December, 2016
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Femeconomy’s Promotions Terms and Conditions

Femeconomy’s Promotions Terms and Conditions Entry into the promotion is deemed acceptance of these Terms & Conditions. Promotions are run via Femeconomy’s social media channels. The total value of prizes over a 12 month period will not exceed $5000. Entry is open only to Australian residents over the age of...

12 December, 2016
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Christmas menu sorted!

In the interests of saving everyone a bit of time this Christmas, I thought I would share our Christmas menu. This will be delivered to my door by Femeconomy approved Woolworths or Coles, because there is no way I am braving the shops with two kids and their amped up pester...