14 September, 2016

Latest post

Feature Brand – Witchery

Women love Witchery and so does Femeconomy Their classic and on trend sculptured pieces are comfortable and suave. Fashion yourself, your fellow and your bambinos in Witchery and feel confident in their quality styling. Witchery pieces I would love to own

14 September, 2016

Feature Category – Homewares

Your home is your castle, your style statement, your refuge, your party palace. Sometimes we feel guilty for refreshing our home’s appearance because the money would be better spent elsewhere. So, to alleviate that guilt, we want to showcase some Femeconomy friendly brands. If anyone asks, “What did you buy...

4 September, 2016
blog-photo-greg-fathers-day-post-20161010

Gender Equality – Happy Father’s Day

It’s Father’s Day in Australia, and I would like to pay tribute to my Dad and his pivotal role in developing my passion for gender equality. Who is Greg Bastin-Byrne? My Dad’s a reserved, thoughtful man who doesn’t waste words. He grew up on a farm. Then ran the hobby...

1 September, 2016
Australian Women's Progress Gender Equality

Australian Women’s Progress

It has been noted by some wise folk that women’s rights are human rights, and that gender equality is fundamentally about a fair go for everyone. These two principles Femeconomy passionately subscribes to and we hope that you are right behind us. If you are one of the approximately 50%...

30 August, 2016

The Femeconomy Effect

Women make over 85% of purchase decisions. In Australia alone during 2015 this equated to over $185 billion in total (online purchasing was over $13.3 billion). Yes, it’s a LOT of money. And it’s in our hands where we choose to direct it. If women buy from brands that have women in leadership, those companies will profit.