21 October, 2016

Latest post

Feature Brand – BNKR, Fashion Bunker

You’re heading into the time of year when invitations to celebrate the festive season start flowing thick and fast. This means work outfits often have to pull double duty and transition from serious work to cocktail function attire within the day. It’s also a time of back to back weekend social catch...

19 October, 2016

David Jones vs Myer

These two retail heavy weights go head to head. Variety of products? Check. Central locations? Check. Well-known model to spearhead advertising campaign? Check. Black and white logo? Check. However, there is one stark difference. David Jones meets the Australian Institute of Company Director’s target of 30% women on the Board...

17 October, 2016

Which Big 4 Bank is Femeconomy friendly?

[We are pleased to provide an update. At April 2018, 3 of the Big 4 banks are Femeconomy approved – CBA, ANZ and NAB.] The Commonwealth Bank meets the Australian Institute of Company Director’s target of 30% women on the Board of Directors. Why should you care? We’re all busy....

13 October, 2016

That’s a wrap Birdsnest!

We are all time poor these days, so we have pulled together our Birdsnest favourites into one post for you. Enjoy! Stella Dress Maggie Wrap Dress The Famous Pant Sabina Skirt Linen Pant Jungle Fruit Dress Swing Tee Florence Dress Reverse Wrap Dress The Everyday Shirt Arki Skirt Karlie Frill Cami Emperial...

13 October, 2016

Feature Brand – Birdsnest

Birdsnest was started by Jane Cay in the tiny 8,000 person town of Cooma, NSW in 2004. The women’s clothing business has grown from a small town boutique to a more than $20 million annual turnover Australian success story through the introduction of online sales. They literally ran out of...

8 October, 2016

Gender Equality – International Day of the Girl

Why do we celebrate the International Day of the Girl Child? Good question. Some months ago I explained Femeconomy to a well known male television personality. His immediate reaction was to loudly exclaim, “not another women’s thing! I hate all those women’s things! I suppose it’s all our [men’s] fault...

4 October, 2016
Halloween blog feature


Halloween’s popularity has surged in Australia over recent times. Initially I was perplexed by the rapid adoption of trick or treating. I also found the tiny monsters running around the neighbourhood quite disturbing. My sentiment changed when we moved to Murwillumbah, Australia and lived on a cul-de-sac with wonderful neighbours. Halloween...

4 October, 2016

That’s a wrap Samantha Wills!

We hope you enjoyed perusing our Samantha Wills favourites as much as we did! Here they are all together, for your browsing convenience. Have fun shopping! Wild Fox Drop Earrings – Black Crystal Sunshine & Saltwater Bracelet – Silver Bohemian Bardot Ring – Moonstone Solstice Blush Grand Cuff – Rose Gold...

4 October, 2016
Samantha Wills rings

Feature Brand – Samantha Wills

Bohemian luxe, covet, wanderlust, exotic are just some of the words that spring to mind as I browse Samantha Wills’ delectable jewellery collection. It is an ocular feast for someone who loves jewellery as much as I. Samantha Wills is a home grown Australian brand, rapidly turned international, and has become...

3 October, 2016

That’s a wrap Sportsgirl!

We know you are busy, so we have combined our Sportsgirl featured products from this week into one post. Have fun shopping! Linen Cut Out Tee Off Shoulder Crinkle Top Cape Jacket Alicia Whip Stitch Saddle Bag Nude PU Mini Skirt Clean Lines Circle Necklace Weekender Sneaker Lace Tie Front Dress...