This article was originally published by Advancing Women, and authored by Michelle Redfern.
We know that storytelling is a powerful way to humanize the statistics, put a face to the challenges and opportunities that women in sport face. The need to tell the stories of women in sport and to create a clarion call to action to close the gender gaps in sport has never been stronger.
Our first two Advancing Women in Sport research reports gathered statistics as well as publish our own qualitative and quantitative research on people of all genders in sport. While ours and others statistics provide incredible insights, they often fail to give us any real understanding of people’s lived experience. Which is why, for our third Advancing Women in Sport research report, we have gone further to uncover the stories beneath the stats….
We have decided to leverage one of the most powerful storytelling formats, podcasting, for our third ‘report’. In this limited episode series, you will be able to hear the stories of woman at different career and life stages, from different sporting disciplines and sectors within the very large sports industry about their lived experience in the sporting sector.
Season 1 interviews are with women athletes, coaches, administrators, broadcasters, directors and more. The women we interview identify in many ways and represent the many intersectional communities that sport serves. You can tune in via all the usual podcast services or at our website.
Subscribe now to not miss an episode!
About Michelle Redfern
Michelle is the founder of Advancing Women, an enterprise providing research and advisory services on equality, inclusion and gender diversity. She is also the co-founder of social enterprise CDW (Culturally Diverse Women and Workforces) and co-founder and co-host of A Career that Soars! Michelle is determined to contribute to achieving global gender equality in her life time, especially through her research and advocacy in the sporting industry.
Michelle is a Non-executive director for Williamstown Football Club, an Ambassador for Honour a Woman, Respect Victoria and Flexible Working Day. She has held executive leadership roles ASX & FTSE listed companies NAB, Telstra and Serco during her 30-year career.
Michelle was named City of Melbourne B3000 Female Entrepreneur of the Year (2019), is a proud recipient of the AFR 100 Women of Influence Award (2018).
You are the female economy. Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female led brands.
To learn more about joining Femeconomy, hit the big red button below: