Our About Us is About You


Women make over 85% of purchase decisions.

That is the Female Economy or Femeconomy as we like to call it.





The power of your purse

We know you love to (or have to) shop. But did you know your purse has the power to change the world? To make it more equal for women the world over.

At Femeconomy we’ll show you your favourite brands and identify which ones have women in leadership. So you can choose to switch to brands that support female leaders.

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Money talks

We think that if women start channelling their collective purchasing power towards brands that have women in leadership, we will impact bottom lines, leading to more women in leadership to advance gender equality – let’s call it the Femeconomy Effect.

And more women in leadership isn’t just good for women, it’s good business. Research from the Peterson Institute of International Economics shows that going from having no women in corporate leadership to a 30% female share is associated with a 15% increase in profitability for a typical firm.


Femeconomy is making an impact.

Here’s a snapshot of what we’ve achieved since launching at the end of September 2016. These achievements have been possible through mobilising the female economy and collaborating with our network:

For more information, or to set up a time to discuss future opportunities:

Contact Alanna and Jade

Watch our short clip on The Femeconomy Effect


Who are Femeconomy’s founders?

Jade Collins – Mother, wife, daughter, determined dreamer. Lover of books. Background in Human Resources leadership in global organisations.

Alanna Bastin-Byrne – CEO of the house, community builder and a globetrotting nomad. Background in Marketing and Communications leadership in the UK and Australia.

Why are we doing this? To make a better world for our children.

Femeconomy is proudly a for profit social enterprise, role modelling Female Leadership and Entrepreneurship. We believe that if you see it, you can be it.