Our About Us is About You

You are the female economy.

Whether you are a female consumer, business owner or a woman in the workforce,

create gender equality by choosing female led businesses.

Subscribe to Femeconomy’s monthly enews


The power of your purse

We know you love to (or have to) shop. But did you know your purse has the power to change the world? To make it more equal for women the world over.

At Femeconomy we’ll show you your favourite businesses and identify which ones have women in leadership. So you can choose to switch to businesses that support female leaders.

If you are a woman in business, why not use your procurement power to support businesses with female leaders?

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Money talks

We think that if women start channelling their collective purchasing power towards businesses that have women in leadership, we will impact bottom lines, leading to more women in leadership to advance gender equality – let’s call it the Femeconomy Effect.

And more women in leadership isn’t just good for women, it’s good business. Research from the Peterson Institute of International Economics shows that going from having no women in corporate leadership to a 30% female share is associated with a 15% increase in profitability for a typical firm.


Femeconomy is making an impact.

Here’s a snapshot of what we’ve achieved since launching at the end of September 2016:

  • Femeconomy presented policy recommendations to Parliamentarians and their staff on how to create gender equality using economic levers. This has led to State Governments including Queensland, South Australia, Western Australia and New South Wales adopting new strategies to progress gender equality, as well as The Australian Greens adopting the policy recommendations nationally.
  • TEDxQUT Talk – Your purse power can move gender equality into hyperdrive
  • Finalist Telstra Business Women’s Awards 2020 – For Purpose & Social Enterprise
  • CQUniversity’s 2019 Alumnus of the Year – Social Impact
  • One of 80 Women2Watch in Business Disruption Honorees 2018 in Australia, US, Europe & Canada
  • Finalist Cosmopolitan Women of the Year 2017 – Entrepreneur
  • Finalist Telstra Business Women’s Awards 2017 – For Purpose & Social Enterprise
  • One of 80 Women2Watch in Retail Disruption Honorees 2017 in Australia and the US
  • iAward Community Services Markets Winner for Queensland 2017
  • #Tech Diversity Merit Award Winner 2017 – Business
  • Remodista Innovation Award for Women2Watch in Retail Disruption Australia 2017
  • Advisory Board Member for Queensland Government’s Towards Gender Parity: Women on Boards Initiative
  • Telstra Business Awards’ Judges
  • Femeconomy’s website and social media channels reach over 300,000 people each month
  • Femeconomy is a Partner of economic Security4Women
  • Read about Femeconomy’s 2021 Gender Equality Impact

Your purse power can move gender equality into hyperdrive

Who are Femeconomy’s founders?

Jade Collins has 20 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex multi-million-dollar change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience is invaluable for increasing gender equality in leadership across industries. Jade was a member of the Queensland Government’s Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative and the 2019 CQU Alumni of the Year for Social Impact for her work with Femeconomy.

Alanna Bastin-Byrne has over 19 years’ experience in Marketing, Communications and Community Development leadership in the UK and Australia. Alanna’s experience spans a wide range of industries including Health, Arts, Events, Education, Social Housing and Tourism. In 2018 Alanna was announced as one of 80 Women2Watch in Business Disruption in US, Canada, Australia and Europe. In 2020 Alanna was a Telstra Business Woman of the Year finalist in Queensland and Griffith University Entrepreneur-in-Residence


Femeconomy would like to respectfully acknowledge the Turrbal, Jagera and Bundjalung People, traditional owners of the land upon which Femeconomy’s offices are located, and elders past and present. Femeconomy’s offices are located in Meeanjin (Brisbane) and Pottsville.