Our About Us is About You


Women make over 85% of purchase decisions.

That is the Female Economy or Femeconomy as we like to call it.





The power of your purse

We know you love to (or have to) shop. But did you know your purse has the power to change the world? To make it more equal for women the world over.

At Femeconomy we’ll show you your favourite brands and identify which ones have women in leadership. So you can choose to switch to brands that support female leaders.

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Money talks

We think that if women start channelling their collective purchasing power towards brands that have women in leadership, we will impact bottom lines, leading to more women in leadership – let’s call it the Femeconomy Effect.

And more women in leadership isn’t just good for women, it’s good business. Research from the Peterson Institute of International Economics shows that going from having no women in corporate leadership to a 30% female share is associated with a 15% increase in profitability for a typical firm.


Tell us what works for you

At Femeconomy, you will be able to read inspiring stories of how women came to be leaders and most importantly of all you will be able to tell us what you want from Femeconomy. Which brands do you want to know more about? How would you like to shop via Femeconomy? How can we make the Femeconomy experience one that is true retail therapy by being both relaxing and empowering?

Let us know


Watch our short clip on Creating Femeconomy


Who are Femeconomy’s founders?

Jade Collins – Mother, wife, daughter, determined dreamer. Lover of books. Background in Human Resources leadership in global organisations.

Alanna Bastin-Byrne – CEO of the house, community builder and a globetrotting nomad. Background in Marketing and Communications leadership in the UK and Australia.

Why are we doing this? To make a better world for our daughters.

Femeconomy is proudly a for profit social enterprise, role modelling Female Leadership and Entrepreneurship. We believe that if you see it, you can be it.